Cyber Monday Statistics By Awareness, Region-Wise, Country-Wise, Shopping Category Preference and Facts

Maitrayee Dey
Written by
Maitrayee Dey

Updated · Dec 17, 2024

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

Cyber Monday Statistics By Awareness, Region-Wise, Country-Wise, Shopping Category Preference and Facts

Introduction

Cyber Monday Statistics: Cyber Monday has emerged as a pivotal digital shopping phenomenon, transforming how consumers worldwide approach online retail. Going through the Cyber Monday Statistics, we can delve into global trends, consumer behaviors, and market dynamics surrounding this increasingly significant shopping event.

rom awareness levels across different countries to spending patterns, shopping intentions, and satisfaction rates, we can learn the complex and evolving landscape of digital commerce that reflects changing consumer preferences, technological advancements, and economic trends in the global retail ecosystem.

Editor’s Choice

  • Colombia leads Cyber Monday sales with a 78% consumer share
  • The United States has 94% Cyber Monday awareness
  • United Arab Emirates shows the highest shopping intent at 36%
  • Global Cyber Monday sales grew by 148% on average
  • Apparel experienced the highest sales growth at 189%
  • United States leads spending with 476 USD
  • Canada witnessed a remarkable 598% growth in Cyber Monday sales
  • 82% of retailers conduct planned promotional activities
  • Shopping preferences vary: 90.6 million online on Black Friday
  • Global satisfaction with Cyber Monday is 45%
  • Clothing and accessories are the most popular shopping category
  • Toys show 140% growth in 2023
  • United Kingdom ranks third in spending at 430 USD
  • Electronics recorded 103% growth
  • Singapore has the highest satisfaction rate at 63%

Cyber Monday Awareness in Latin America

share-of-consumers-that-had-heard-of-black-friday-and-cyber-monday-in-selected-latin-american-countries-in-2021

(Reference: statista.com)

  • Cyber Monday Statistics show that Colombia has the highest share of consumers in Cyber Monday sales, with 78%.
  • Mexico comes next with a significant share of 67% in Cyber Monday sales.
  • Brazil has the lowest share of consumers in Cyber Monday sales, with 47%.

Awareness of Cyber Monday Region-Wise

awareness-of-cyber-monday-worldwide-in-2024-by-country

(Reference: statista.com)

  • Cyber Monday Statistics show that globally, Cyber Monday is popular, according to 82% of respondents.
  • The United States has the highest awareness of Cyber Monday, according to 94% of respondents.
  • Canada has the second-highest awareness, with 86% of respondents indicating familiarity with Cyber Monday.
  • Germany and Spain share the third-highest awareness level, with 77% of respondents each recognizing Cyber Monday.
  • The United Kingdom also ranks third-highest with 77% awareness among respondents.
  • Poland ranks fourth with 71% awareness of Cyber Monday.
  • Switzerland is the fifth-highest, with 68% of respondents aware of Cyber Monday.

Shopping Intent For Cyber Monday

shopping-intent-on-black-friday-and-cyber-monday-in-2024-by-country

(Reference: statista.com)

  • Cyber Monday Statistics show that the United Arab Emirates has the highest shopping intent for Cyber Monday, with 36% of respondents.
  • The United States has 2nd highest shopping intent for Cyber Monday as per 34% of respondents.
  • Australia ranks third, with 30% of respondents showing shopping intent for Cyber Monday.
  • Germany follows closely in fourth place, with 30% shopping intent among respondents.
  • Canada ranks fifth, with 29% of respondents indicating shopping intent for Cyber Monday.
  • Singapore comes in sixth, with 24% of respondents showing shopping intent.
  • India ranks seventh, with 23% of respondents expressing shopping intent for Cyber Monday.

Cyber Monday Shopping Expectations

cyber-monday-shopping-expectations-and-plans-among-consumers-in-the-united-states-in-2023

(Reference: statista.com)

  • Cyber Monday Statistics show that 5% of respondents plan to shop, and 2% expect exciting deals.
  • 16% of respondents plan to shop between Cyber Monday and Christmas, while 5% expect exciting deals during the same period.

Planned Promotional Activities For Cyber Sunday

Planned Promotional Activities Among U.S. Retailers During Black Friday And Cyber Monday In 2022

(Reference: statista.com)

  • Cyber Monday Statistics show that 82% of retailers conduct planned promotional activities during Cyber Monday.
  • 18% of retailers are not doing any special promotional activities for Cyber Monday.

Cyber Week Shopping Trends

Thanksgiving Weekend Shoppers Over The Years

(Reference: nrf.com)

  • Cyber Monday Statistics show that the number of shoppers on the Cyber weekend has fluctuated over time.
  • In 2017, there were 174.6 million shoppers on Thanksgiving weekend.
  • As of 2023, there are 200.4 million shoppers on Thanksgiving weekend.

Thanksgiving Weekend Shopper Preference

thanksgiving-weekend-in-store-and-online-shoppers-by-day

(Reference: nrf.com)

  • Cyber Monday Statistics show that on Thanksgiving weekend, the shopping preference is for black Friday, with 90.6 million online and 76.2 million in-store shopping preferences.
  • Cyber Monday attracted 73.1 Million shoppers Online and 20.9 million shoppers In-store.
  • Thanking Giving Weekend’s Saturday attracted 58.3 million shoppers online and 59 million shoppers in-store.
  • Thanksgiving attracted 35.1 million shoppers online and 22.5 million shoppers in-store.
  • Thanking Giving Weekend’s Sunday attracted 36.9 million shoppers online and 28 million shoppers in-store.

Cyber Monday Shopping Trends

top-gifts-purchased-over-thanksgiving-weekend

(Reference: nrf.com)

  • Cyber Monday Statistics show that clothing and accessories were the most popular on Thanksgiving weekend among 49% of respondents.
  • Toys are 2nd most popular category for shopping at Thanksgiving weekend, as per 31% of respondents.
  • Gift cards rank third, with 25% of respondents choosing them during Thanksgiving weekend.
  • Books & other media is the fourth most popular category, as per 23% of respondents.
  • Personal care also ranks fourth, tied with books & other media, as per 23% of respondents.

Cyber Monday Shopping Category Preference

cyber-monday-2023-growth-by-category

(Reference: news.adobe.com)

  • Cyber Monday Statistics show that apparel has witnessed the highest sales growth in Cyber Monday, with 189%.
  • Appliances recorded 166% growth in Cyber Monday 2023.
  • Toys recorded 140% growth in Cyber Monday 2023.
  • Furniture recorded 129% growth in Cyber Monday 2023.
  • Electronics recorded 103% growth in Cyber Monday 2023.
  • Jewellery recorded 99% growth in Cyber Monday 2023.
  • Sporting Goods recorded 95% growth in Cyber Monday 2023.

Reason for Dissatisfaction With Cyber Monday

The-Most-Common-Reasons-for-Dissatisfaction

(Source: cybermonday.global)

  • Cyber Monday Statistics show that unattractive discounts are the biggest reason for dissatisfaction with Cyber Mondays, as per 59% of respondents.
  • Uninteresting products on sale are the 2nd highest reason for dissatisfaction with Cyber Mondays, according to 53% of respondents.
  • Discounted products being quickly sold out is the third highest reason for dissatisfaction with Cyber Mondays, as per 35% of respondents.
  • Long queues in stores rank fourth as a reason for dissatisfaction with Cyber Mondays, as per 18% of respondents.
  • Crashed or slowly loading websites are the fifth most common reason for dissatisfaction with Cyber Mondays, as per 17% of respondents.
  • Discount codes not working is the sixth most common reason for dissatisfaction with Cyber Mondays, as per 10% of respondents.

Country-Wise Spending on Cyber Monday

average-spending-by-country-in-usd

(Reference: cybermonday.global)

  • Cyber Monday Statistics show the United States has the highest spending on Cyber Monday, with 476 USD.
  • Switzerland has 2nd highest spending on Cyber Monday, with 454 USD.
  • The United Kingdom ranks third with spending of 430 USD on Cyber Monday.
  • Argentina follows with the fourth highest spending of 373 USD on Cyber Monday.
  • Canada ranks fifth with spending of 365 USD on Cyber Monday.

Increase in Sales in Cyber Monday

-increase-in-sales-on-cyber-monday-by-country

(Reference: cybermonday.global)

  • Cyber Monday Statistics show that globally, as a world average, there is a 148% growth in total sales during Cyber Monday.
  • Canada witnessed the % growth rate in Cyber Monday sales, with 598%.
  • New Zealand has 2nd highest growth rate in Cyber Monday sales with 577%.
  • The United States has the third highest growth rate in Cyber Monday sales, with 512%.
  • India has the fourth highest growth rate in Cyber Monday sales, with 430%.
  • Argentina has the fifth highest growth rate in Cyber Monday sales, at 281%.
  • Hungary has the sixth highest growth rate in Cyber Monday sales with 193%.

Region-Wise Satisfaction With Cyber Monday Shopping

satisfaction-levels-satisfied-only

(Reference: cybermonday.global)

  • Cyber Monday Statistics show that 45% of respondents are satisfied with Cyber Monday shopping deals, which is the global average.
  • Singapore has the highest number of satisfied respondents with Cyber Monday shopping deals, with 63%.
  • Hong Kong has 2nd highest number of satisfied respondents in Cyber Monday with 58%.
  • Malaysia and Thailand share the third highest number of satisfied respondents in Cyber Monday, with 48% each.
  • Saudi Arabia ranks fourth with 37% satisfied respondents in Cyber Monday.
  • The Philippines ranks fifth with 35% satisfied respondents in Cyber Monday.

Conclusion

The Cyber Monday landscape represents a dynamic intersection of technology, consumer behavior, and global retail strategies. Cyber Monday Statistics demonstrate significant variations in awareness, spending, and satisfaction across different regions, highlighting the event’s complex global nature. While some markets, like the United States and Canada, show robust participation and growth, others are gradually integrating into this digital shopping phenomenon.

The future of Cyber Monday will likely be characterized by increased personalization, technological innovation, and a more nuanced understanding of regional consumer behaviors.

FAQ.

What is Cyber Monday?

Cyber Monday is a global online shopping event offering significant digital discounts, typically following Thanksgiving weekend.

Which country has the highest Cyber Monday awareness?

In the United States, 94% of respondents knew about the event.

What product category saw the most growth in 2023?

Apparel, with a remarkable 189% sales growth.

How much do Americans spend on average during Cyber Monday?

$476, the highest globally.

What percentage of retailers conduct promotional activities?

82% of retailers plan special promotions.

Which country showed the highest Cyber Monday sales growth?

Canada, with an impressive 598% growth.

What are common reasons for Cyber Monday’s dissatisfaction?

Unattractive discounts (59%) and uninteresting products (53%).

How many shoppers participated in Cyber Weekend in 2023?

200.4 million shoppers during Thanksgiving weekend.

What was the global average sales growth for Cyber Monday?

148% growth in total sales worldwide.

Which region is most satisfied with Cyber Monday shopping?

Singapore, with a 63% satisfaction rate.

Maitrayee Dey
Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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