JBL Statistics By Revenue, Product Analysis and Facts (2025)

Introduction

JBL Statistics: JBL is a well-known audio brand that makes speakers, headphones, and amplifiers. The company was founded in 1946 by James Bullough Lansinis and is based in Los Angeles, Cali. Itia now operates under Harman International, a subsidiary of Samsung Electronics. Over the years, JBL has built a strong reputation for durable designs and clear, powerful sound, serving customers from casual listeners to professional audio users worldwide. Customers and professionals choose JBL for reliable performance and good audio quality.

Professionals and everyday listeners alike use JBL products because they strike a balance between toughness, clear sound, and modern looks. JBL also sells a significant number of products online through its store, jbl.com, which attracts millions of shoppers and is a crucial part of the business. By keeping its products fresh and improving sound technology, JBL stays among the top names in audio.

Editor’s Choice

• According to Macro Trends reports, JBL reported revenue of USD 8.25 billion by August 31, 2025, representing an 18.5% increase compared to the same period last year.
• In 2024, JBL generated approximately USD 182 million in sales on its website, jbl.com, which was 5% to 10% higher than the last year.
• In 2025, Intelligent Infrastructure generated USD 12.32 billion, while Regulated Industries earned USD 11.88 billion.
• In 2025, Intel generated USD 7.44 billion in revenue from the United States and USD 5.69 billion from Mexico.
• As of September 2025, the total number of visits to jbl.com was approximately 5.9 million, representing a 2.21% decrease from the previous month.
• Moreover, the United States of America accounted for 25.59% of jbl.com’s total traffic, a decrease of 1.13%.
• The share of male and female users on jbl.com was 65.29% and 35.71%, respectively.
• Based on age group, the highest number of JBL website users observed is between 25 and 34 years old, accounting for 26.79%.
• The organic search generated the highest traffic rate to jbl.com, at 54.56%.
• Meanwhile, YouTube had the highest social media referral rate, with a 56.64% share on jbl.com.
• The jbl.com received the highest website traffic from the United States, accounting for 23.55% of total visitors, or approximately 1.87 million users.
• According to news.jbl.com, JBL’s PartyBox 520 will be available for sale starting June 1, 2025, for £699.99 (approximately USD 922.31).
• In 2025, China led JBL’s exports of portable speakers, accounting for USD 7.2 billion, or 85%.
• At the same time, JBL experienced robust global demand, with the United States importing approximately USD 3.8 billion.

Facts About JBL

History of JBL

• 1927: James Bullough Lansing and his partner founded the Lansing Manufacturing Company in Los Angeles, manufacturing loudspeaker drivers for radio sets.
• 1946: James B. Lansing founded a new company, originally called Lansing Sound, Inc., which later became James B. Lansing Sound, Inc., the precursor of JBL.
• 1947: The company introduced the model D‑130 15‑inch loudspeaker, which became a foundational product in its catalogue.
• 1949: Founder James B. Lansing died, and William H. Thomas assumed leadership of the company, stabilising its operations.
• 1955: The brand name “JBL” (derived from Lansing’s initials) was adopted, to resolve naming disputes and clarify brand identity.
• 1969: The company was acquired by Harman International Industries (via its predecessor) and began its expansion into global consumer and professional audio markets.
• 1973: JBL introduced the 4300 Series, its first four‑way studio monitor lineup, reflecting its emphasis on professional audio.
• 1982: JBL used titanium as a diaphragm material in its compression drivers and launched the 4675 direct‑radiator system, setting a new performance standard for cinema loudspeakers.
• 1990: JBL developed the “Vented Gap Cooling” technology for low‑frequency transducers, enhancing thermal performance in loudspeaker systems.
• 2016: Samsung Electronics announced the acquisition of Harman International (JBL’s parent company) for approximately US$8 billion, thereby bringing JBL into the Samsung group.
• 2017: The acquisition by Samsung was completed, positioning JBL within a global electronics and connected‑audio framework.

Fun Facts About JBL

• The “JBL” acronym stands for the initials of its founder, James Bullough Lansing.
• The company was founded in 1946 in Los Angeles.
• JBL’s earliest products included a 15‑inch loudspeaker model called D101 and a high‑frequency driver D175, released soon after founding.
• The brand adopted its familiar “JBL!” logotype (with an exclamation point) in 1955 to distinguish itself from a similarly named company.
• JBL has long held a dual‑market structure: one division for consumer audio and another for professional audio systems (studios, cinemas, live events).
• One of JBL’s loudspeaker drivers (the D130) remained in production, in variant forms, for over 55 years.
• The brand is now part of a larger corporate group: JBL is owned by Harman International Industries which itself is a subsidiary of Samsung Electronics.
• JBL equipment has been used in historic entertainment events and cinema systems worldwide, underlining its professional audio legacy.
• The company offers “Classic” styled products that pay homage to its 1960s and 1970s designs while integrating modern streaming and amplifier technology.
• The founder James B. Lansing was well‑known as an audio engineer but struggled with the business side; his legacy lives on through the JBL brand name and initials.

General JBL Statistics

• In 2024, JBL generated around USD 182 million in sales from the jbl.com website, which was 5% to 10% higher than last year.
• In September 2025, jbl.com generated USD 15 million in revenue for JBL.
• JBL’s largest market was the United States in 2024, with jbl.com accounting for 37% of the company’s revenues there.
• On jbl.com in 2024, the Electronics category was the only one that sold its products, accounting for 100% of the site’s sales.
• In 2024, all of JBL’s GMV came from 1P (first-party) sales, which means that 100% of GMV was generated through direct sales.

JBL Revenue Statistics

• According to a report by Macro Trends, by August 31, 2025, JBL reported revenue of USD 8.25 billion, marking an 18.5% rise compared to the same period last year.

(Reference: macrotrends.net)

Furthermore, other quarterly analyses of JBL’s revenue are mentioned in the table below:

JBL’s Quarterly Market Valuation, 2025

JBL Revenue Breakdown Statistics

(Reference: tradingview.com)

• In 2025, Intelligent Infrastructure generated USD 12.32 billion, while Regulated Industries earned USD 11.88 billion.
• Besides, Connected Living and Digital Commerce contributed USD 5.61 billion.

JBL Revenue By Country

• In 2025, Intel generated USD 7.44 billion in revenue from the United States and USD 5.69 billion from Mexico.
• China contributed USD 4.20 billion, while Malaysia brought in USD 3.64 billion.
• Meanwhile, revenue from other countries totaled USD 8.83 billion.

Furthermore, the revenue generated by JBL in previous years:

JBL’s Products Analysis

• According to news.jbl.com, JBL’s PartyBox 520 will be available for sale starting June 1, 2025, for £699.99 (approximately USD 922.31).
• The PartyBox Encore 2 is scheduled to arrive on April 1, 2025, priced at £299.99 (approximately USD 395.27).
• As mentioned on gadget360.com, at CES 2025, JBL showcased updates to the Horizon 3 mini and PartyBox.
• Some PartyBox models can reach around 400 W, and selected portables claim 15 hours of battery life.
• A report published by The Times of India states that the Tour One M3 flagship headphones, launched in 2025, feature advanced ANC and were listed at approximately USD 399.95.
• JBL expanded its gaming headsets (Quantum 950/650/250) in 2025; the Quantum 950 features 50 mm drivers and supports spatial audio and multi-mode connectivity, as reported by Tech Radar.
• news.harman.com reports that JBL has announced a cumulative milestone of 200 million headphones sold (announcement: December 8, 2022).
• For context, the global loudspeaker market is estimated to be worth USD 6.1 billion in 2025, which frames JBL’s market opportunity, according to Future Market Insight.

Top Exporting Countries for JBL Portable / Wireless Speakers

(Reference: importglobals.com)

• In the global export market for JBL’s portable and wireless speakers in 2025, China dominates the exports with an estimated USD 7.2 billion, accounting for 85% of the total global market share.
• Followed by Vietnam with USD 800 million (9%), Mexico: USD 400 million (4%), Hungary: USD 200 million (1%), and other countries: USD 180 million (1%).

Top Importing Countries for JBL Bluetooth / Wireless Speaker

(Reference: importglobals.com)

• In 2025, JBL continues to experience strong international demand for its Bluetooth and wireless speakers, with the United States leading the way, accounting for an annual import value of USD 3.8 billion.
• Other countries’ import valuations are followed by Germany (USD 1.1 billion), the United Kingdom (USD 900 million), India (USD 570 million), and Australia (USD 500 million).

JBL Website Traffic Statistics

(Reference: similarweb.com)

• As of September 2025, the total number of visits to jbl.com was approximately 5.9 million, representing a 2.21% decrease from the previous month, with a bounce rate of 46.74%.
• The total number of pages per visit was 2.91, and the average visit duration was 2 minutes and 02 seconds.
• Global rank of the website was #10,131; country-wise ranked #7,273 (United States); and category-wise ranked #46.
• In the same period, the global ranking of the website increased from 10,318 to 1,152 between July and September.

By Country

(Reference: similarweb.com)

• In September 2025, the United States of America accounted for 25.59% of % traffic share of jbl.com, a decrease of 1.13%.
• During the same period, other countries made the following contributions to total traffic: India: 11.13% (+11.54%); Germany: 8.57% (-4.33%); France: 5.69% (+2.75%); and Japan: 5.24% (-6.01%).
• Other countries collectively accounted for around 43.78% of the visitors shared on JBL’s website.

By Demographics

(Reference: similarweb.com)

• In September 2025, the share of male and female users on jbl.com was 65.29% and 35.71%, respectively.
• Based on age group, the highest number of JBL website users observed is between 25 and 34 years old, accounting for 26.79%.
• Approximately 19.9% of jbl.com’s users are between 18 and 24 years old.
• In contrast, 19.19% and 16.03% of users were aged 35 to 44 years and 45 to 54 years, respectively.
• Around 10.85% of JBL’s website users are aged between 55 and 64 years, while 7.19% aged 65 years and above.

By Traffic Source

(Reference: similarweb.com)

• During the same period, organic search generated the highest traffic rate to jbl.com, at 54.56%.
• Almost 38.73% of the share comprises direct traffic, while paid search and referrals generated around 9.88% and 4.48%, respectively.
• Others are followed by social (1.17%), display (1.13%), and mail (0.06%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• In September 2025, YouTube had the highest social media referral rate, with a 56.64% share on jbl.com.
• Facebook and Instagram each contributed a share of 31.14% and 5.23%, respectively, to this website.
• Approximately 5.04% and 1% of website traffic were attributed to X-Twitter and TikTok, respectively.
• Other social media segments of the website collectively accounted for 0.95%.

By Device

(Reference: semrush.com)

• The jbl.com received the highest website traffic from the United States, accounting for 23.55% of total visitors, or approximately 1.87 million users. The web traffic is segmented between mobile (69.9%) and desktop (30.1%) access.
• India follows with 16.04% of traffic, equivalent to 1.27 million visitors, where 88.42% use mobile devices and 11.58% use desktop devices.
• Germany ranks third, with 13.4% (approximately 1.06 million users), comprising 75.64% mobile and 24.36% desktop users.
• The United Kingdom contributes 7% of total visits, totalling 555.74K, with 79.85% of access via mobile devices and 20.15% via desktop.
• France accounts for 6.17% of Jbl.com’s audience, approximately 489.75K visitors, with 73.91% using mobile devices and 26.09% browsing via desktops.

Conclusion

After completing the article, it can be concluded that JBL remains a trusted and popular brand in the global audio market. The company’s direct-to-consumer strategy, sales through its website (jbl.com), which generated approximately USD 182 million in 2024, helped JBL to grow steadily online and maintain tighter control over product quality.

With most revenue coming from the United States and a strong focus on electronics, JBL’s emphasis on innovation, durable design, and a robust e-commerce presence keeps it competitive in today’s fast-moving audio market.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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