Twitter (X) Statistics And Facts [2025]

Introduction

Twitter (X) Statistics: The very first year, Twitter (reborn in 2023 as X) had its important engagement into the social media landscape. X as of 2024 is still shaping how one communicates, produces news, and engages with world events.

This article will cover all Twitter (X) statistics concerning user demographics, engagement, monetization, and the role of X in the larger social media context.

Editor’s Choice

• Twitter (X) statistics show that in 2024, -X (the former Twitter)- earns US$2.5 billion, down from US$2.9 billion in the previous year, from a peak of US$5 billion in 2021.
• Ad revenue dropped from US$4.73 billion in 2022 to US$3.31 billion in 2023 and continues to plummet by another US$2.70 billion in 2027.
• Between 1 January and 30 June 2024, one-third of total user reports were abuse and harassment related, with almost 30% referencing hateful content.
• Between October 2023 and March 2024, the traffic of the website X was: 23.21% from the US, 16.06% from Japan, and 5.51% from the United Kingdom.
• In 2024, the average post on X received 2,121 impressions, compared to 1,206 in 2023, indicating an increased reach for content.
• According to Twitter (X) statistics, as of January 2024, male users aged between 25 and 34 years account for 22.4% of the total user base on X, while males between 18 and 24 years account for almost 20%. More than 60% of total X users fall within the male gender.
• It’s made me not include the rest of the content: In 2024, X had 106.23 million users in the USA, 69 million in Japan, and 25 million in India.
• The largest user age range on X is between 25 and 34 years. This is followed closely by 18 to 24 years’ users (34.2%).
• Elon Musk is still being a person with the most followers on X by 2025, which is 218 million, then followed by Barack Obama, who has 130 followed by Cristiano R.
• Musk began buying shares on Twitter in January 2022 and finished the acquisition at the expense of US$43 billion on October 27, 2022, before rebranding to his new name, “X”, in 2023.
• In March 2024, X website globally recorded 6.2 billion visits, a growth from 5.9 billion from the previous month.

General Facts

• Users have been slow to adapt to the “X” branding, still calling posts “Tweets”, with the blue bird logo becoming an iconic culture symbol.
• Elon Musk purchased Twitter in October 2022, rebranding it as X in April 2023, merging it into X Holdings and taking it private.
• According to Twitter’s last annual report for 2021, the company had a revenue of US$5 billion and a net loss of US$221 million, while its most recent reported net loss was in Q2 2022 at US$270 million.
• Twitter (X) statistics state that as of early 2024, there were an estimated 429 million users around the world X, with the figures in July 2024 being 106 million from the U.S. and 67 million logged-in users from the EU.
• The platform has a predominantly male audience, with men forming almost 61% of the users.
• In the US, X ranks fourth in social media site visits, following Facebook, Instagram, and Pinterest.
• Twitter (X) statistics show that 53% of X users use the platform for news daily, making it more popular as a news source than Facebook, Instagram, TikTok, and YouTube.
• 53% of X users in the world provide credence to popular news outlets on the platform, whereas 43% of X users follow politicians and political activists.
• In August 2023, 24.4% of global users viewed the new “X” logo in a positive light, while 19.64% viewed it negatively.
• Despite the new branding, more than 55% of daily X users and 49% of U.S. adults still call the platform Twitter.
• The rebranding largely entered user consciousness without resistance; it was not Twitter in the cultural sense.

Twitter (X) Global Revenue

(Reference: businessofapps.com)

• According to Twitter (X) statistics, the drop in revenue continued drastically because X was experiencing obstacles in retaining advertisers and stabilizing its finances after the rebranding and leadership changes, since the company generated US$2.5 billion in 2024, down from US$2.0 billion in 2021.
• The same sustained decline began in 2022, when the company gained revenue of US$4.4 billion but considerably reduced its earnings in 2023 due to the retraction of advertisers as well as the new direction of its business model.
• Prior to the drop, it had noted steady growth, peaking revenues of US$5 billion in 2021, and consistent growth occurred with revenues from US$0.3 billion in 2012 to US$1.4 billion in 2014 and US$2.5 billion by 2016.
• However, revenues fell slightly between 2016 and 2017, dropping from US$2.5 billion to US$2.4 billion, and eventually recovered in the next years.
• By 2018, Twitter’s revenues increased to US$3 billion and continued to grow, resulting in earnings of US$3.4 billion in 2019 and US$3.7 billion in 2020.
• The most pronounced jump was from 2020 to 2021, as revenues rose from US$3.7 billion to US$5 billion due to the positive atmosphere of advertising engagement and growth from the platform.
• Revenue, however, dropped post-2022 because of significant changes in leadership, strategy, and advertiser confidence, creating the revenue trends.
• These all give insights on changing challenges and opportunities that X faces in turning profits in an increasingly competitive social media environment.

Twitter (X) Ad Revenue

(Reference: oberlo.com)

• Twitter (X) statistics state that the company’s advertising revenues have often experienced peaks and troughs over the years, featuring upswings and downswings at some time or another.
• It created out of an ad US$2.11 billion in 2017. In 2018, this number would jump to US$2.62 billion from US$2.11 billion, thereby witnessing a year-on-year increase of 24.2%. An upward trend continued into 2019, when earnings totaled US$2.99 billion, a 14.1% increase over 2018.
• By 2020, advertising revenue had advanced more modestly to US$3.21 billion, equivalent to a 7.4% increase. The year 2021 saw a big spike, with revenue rising to US$4.51 billion, a 40.5% growth, thanks, most likely, to increased spending by advertisers and engagement on the platform.
• Compared to 2021, when revenue increased by 4.9% to US$4.73 billion, growth slowed in 2022. There was a 30% decline in ad revenue in 2023 to US$3.31 billion, which could be attributed to disruptions in leadership, advertiser pullbacks, and changes in the market.
• The decline, however, continued into 2024, with revenues dropping 5.1% to US$3.14 billion. With projections suggesting there will be continued declines of 4.8% to US$2.99 billion in 2025, another reduction to US$2.84 billion in 2026 at 5.0%, and US$2.70 billion in 2027 at 4.9%.
• These marked declines seem to indicate ongoing challenges in attracting and retaining advertisers, with the constant changes of platform policies, along with increasing competition posed by other social media platforms.

X/Twitter Distribution Of Global Users by Violation

(Reference: statista.com)

• Between January and June 2024, a considerable proportion of reports filed by users found on X (formerly Twitter) revolved around abusive and harmful behavior.
• More than a third of all reports are due to abuse and harassment, making it the most reported issue on the platform.
• Nearly 30 %of user complaints, meanwhile, were reports on hate speech: an indicator of those ongoing issues concerning harmful discourse.
• Reported violent content also has a significant portion, and it represents at least 17 %of the total number.
• These numbers give a lot of clarity to the problems that X has to handle in assuring safe online residence.

Distribution Of X.com/Twitter.com Traffic By Country

(Reference: statista.com)

• Between October 2023 and March 2024, the U.S. was the highest generator within all countries to the Twitter.com URL, with 23.21% of the relevant total visits. Japan followed as the second country within this traffic, contributing 16.06% towards total visits to the website, while the United Kingdom comes third, constituting 5.51% of total web traffic volume. These figures show that the platform continues to be a global presence, the top two dominating today being the U.S. and Japan.

X/Twitter Average Impressions On Posts

(Reference: statista.com)

• Twitter (X) statistics show that posts on X, formerly Twitter, had an average of 2121 impressions as they went ahead into the year 2024.
• This is a sizeable increase from the average of 1206 impressions in 2023. Such changes in pattern demonstrate how more people are being reached and exposed to content on the platform, unlike last year’s figures.
• X has changed remarkably since acquiring the platform in 2022, when that was one of the most seismic events in the tech industry.
• It has brought a host of changes into being during his time that influence where and what the users do in the platform, the visibility of that content in the end, and how all of it works.

Twitter (X) Global Audience By Age And Gender

(Reference: statista.com)

• Twitter (X) statistics show that in January 2024, approximately 22.4% of the population on the social networking site X consisted of men aged 25 to 34 years.
• Almost the same amount of users, that is nearly 20%, were consisting of men who are aged between 18 and 24 years.
• This suggests that a big chunk of the platform’s audience comprises young adult male persons.
• When compared to the other popular social media platforms, X stands in a different league about just the percentage of male users.

Twitter (X) Distribution Of Users By Leading Country

(Reference: statista.com)

• Twitter (X) statistics reveal that Twitter did not lose its popularity in the United States. By April 2024, the Audience reach in such country will be that of 106.23 million users.
• Next up, in rank, is Japan, which will have audience reach of about 69 million users. It will be followed by India, where about 25 million users were attributed to the world in general.
• As of the second quarter of the year 2021, X, on the other hand, globally managed to sum up to 206 million monetized daily active users.
• Just like in the other platforms, people would flock to follow accounts on it, such as that of Elon Musk, Justin Bieber, and Barack Obama, to mention a few of the most followed accounts.
• The platform has also become instrumental in domestic and international governments, where leaders could promote policies and ensure engagement with their citizens and officials.
• Many foreign ministries and world leaders have official accounts to communicate with the public. Donald Trump, the former president of the United States, was very much engrossed in the site before it was suspended by the Izzy. End his account in January 2021.
• In a survey during August of 2018, 61 % of respondents considered Trump’s use of Twitter during his presidency inappropriate.

Twitter (X) Users By Age Group

(Reference: statista.com)

• Twitter (X) statistics state that in April 2024, the largest demographic of X’s global users fell within the age range of 25 to 34 years, constituting 36.6% of its total audience.
• The second age group comprised users aged 18 to 24 years, who accounted for 34.2% of the user base. Users under 18 made up only 2.4%, and those aged 50 years and above represented about 7% of the total audience.
• X has a rather male-profiled user base, with more than 60% of users as men, according to a report in January 2024.
• However, statistically, the percentage of male users could be higher for most of the major social media platforms, while X exhibits a wider gender gap compared to Instagram, Snapchat, TikTok, and Facebook.
• Among the major platforms, Pinterest remains the only one with a greater share of female users. Subscription-based features have been mushrooming across socials, and X too has its version called X Blue.
• This paid subscription affords its subscribers some unique privileges, including holding a blue verification mark, editing posts, getting fewer ads, priority ranking in conversations, and extended time for video uploads.

Twitter (X) Global Website Traffic Visit

(Reference: statista.com)

• In March 2024, the global traffic of Twitter.com, X’s website, was 6.2 billion visits, compared to 5.9 billion visits in February.
• Twitter is a microblogging and social networking site where most users post short messages, or posts, within 280 characters.

Most Followed Twitter Accounts

(Source: businessofapps.com)

• According to Twitter (X) statistics, in 2024, X (formerly Twitter) continues to be an influential platform for celebrities, politicians, and organisations.
• Among X’s most-followed accounts, Elon Musk stood as the number one followed individual in 2025 with 218 million followers.
• Barack Obama is next with 130 million, followed by Cristiano Ronaldo with 114 million.
• Also on the list are Justin Bieber with 109 million, Rihanna with 108 million, Katy Perry and Indian Prime Minister Narendra Modi with 105 million each followed by Taylor Swift with 94 million.
• Quite a firm presence still exists for Donald Trump as he pulls 101 million, indicating his influence on that platform. NASA is the only non-personal account in the top rankings and boasts a heavy following of 84 million, reflecting widespread public interest in space exploration.
• Lady Gaga comes in with an encore at 82 million followers. Such numbers demonstrate how celebrities, political leaders, and major institutions continue to help set the agenda and attract engagement on the platform.

Twitter (X) Takeover & Rebranding

• In December 2017, Elon Musk expressed a curiosity towards Twitter by tweeting, “I Love Twitter”, and asked for the price for buying the company. Fast forward to January 2022 when he began purchasing shares of Twitter, and by April 4 he had already spent US$2.64 billion for a 9.2% stake, making him the largest shareholder.
• On April 14, Musk made an official offer to buy Twitter for US$43 billion at US$54.20 a share. In response, Twitter’s board invoked a poison pill defense in order to block a hostile bid. On April 20th, Musk secured bank financing, and on May 5, he raised an additional US$7.1 billion in funding.
• On May 13, it emerged that 5% of Twitter’s active daily users were actually spam accounts, which triggered a fall in Twitter shares, and Musk put the deal “on pause.” By July 8, he attempted to back out, claiming that Twitter had breached important agreements.
• Twitter subsequently sued him on July 12. On October 3, Musk changed his mind and decided to proceed with the original terms of the negotiation on condition that Twitter would withdraw its case.
• By October 6, he asked for a postponement in the trial to finalise financing. Ultimately, the completed contract on October 27 made Musk the new owner of Twitter.
• By July 23, 2023, Musk announced that he was rebranding Twitter with a major splash by replacing its iconic blue bird logo with an “X”, signifying the transformation he visualises for the platform.
• In 2024, X.com will officially redirect to Twitter, completing the rebrand.

Conclusion

As per Twitter (X) statistics, formerly known as Twitter, X is a favored platform of social media where one can get real-time news and share videos. It encourages lively participation from the community. Initially, many users left the site after its rebranding, but it soon picked up again, maintaining a good number of users still actively using it. Users spend plenty of time engaging with others on this site every day, contributing to its continual rise as an economy for conversation and sharing content to generate a lot of revenues.

Barry Elad

Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.

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