Skydo Statistics By Marketing Channels, Traffic And Demographics
Updated · Feb 13, 2025
Table of Contents
Introduction
Skydo Statistics: Skydo is a fintech start-up that came into existence in the year 2022 due to the efforts of Srivatsan Sridhar and Movin Jain. The company was created to facilitate cross-border transactions for micro, small, and medium enterprises (MSMEs), enterprises, and freelancers.
Skydo is amused by the challenges that global payments are tormented, with high fees being one of them, and the slow pace of settlement considering an entire cross-border transaction. Skydo has made such cross-border payments more responsible and cost-effective.
In this article, we will discuss Skydo’s statistics and its growth in the payment technology sector.
Editor’s Choice
- The main contributors of web traffic to Skydo are India (63.09)-declining by 25.34%-the US at 5.07,-down 6.16%-and finally, having UK traffic proportion gone up by by 146.10% to reach 4.70%.
- Direct traffic gets 46.49% of Skydo traffic, while organic search grabs 34.78%.
- Skydo statistics reveal that Paid marketing accounts for 10.68%, whereas social media (4.45%), referrals (3.38%), display ads (0.18%), and email marketing (0.04%) have a smaller share in the mix.
- Social traffic is mostly through LinkedIn (23.87%), Facebook (23.53%), and WhatsApp Web (16.19%). YouTube (13.14%) and Instagram (12.88%) are also major sources, with others contributing 10.38%.
- 67.98% of Skydo clients are males, while 32.02% are females.
- Skydo statistics state that the majority of the age group is 25 to 34 (33.53%), followed by 18 to 24 (20.83%), 35 to 44 (15.59%), 45 to 54 (13.54%), 55 to 64 (10.44%), and finally 65+ (6.08%).
- Skydo raised US$5 million in a pre-Series A round led by Elevation Capital after raising US$5.2 million in a seed round in 2022. The funds would help with obtaining payment licenses, international expansion, compliance, and monitoring risks.
- The platform supports over 6000 Indian exporters, paying out in 32 currencies since its inception, amounting to over USD 100 million. It operates under the RBI’s OPGSP framework for 3 lakh MSME exporters and has applied for a cross-border payment aggregator license.
- Skydo statistics reveal that Skydo integrates with six global banks and international payment systems covering important markets such as the USA, the UK, Canada, Europe, Singapore, and UAE, which account for 80-90% of India’s remittance inflows.
- Skydo intends to increase the total payment volume by 5 times, aiming for US$750 million in transactions by March 2025, in parallel with international expansion and new payment licenses.
Skydo Website Traffic By Country
(Source: similarweb.com)
- Skydo statistics indicate that Skydo’s website traffic is majorly driven by users from India, constituting nearly 63.09% of the total traffic.
- This is, however, a decrease of about 25.34% as compared to its previous periods.
- The traffic is contributed by 5.07% from the United States, representing a further drop of 6.16%.
- Meanwhile, the United Kingdom has spiked 26.10% of the overall traffic, which stands at 4.70%. Similar upward shift is seen in Australia, with an increase in traffic share at 2.46%, making it 3.89%.
- Canada follows, with a share of 3.29% and showing an increase of 5.18%.
- Such trends are indicative of a shifting pattern in user engagement, with some areas starting to thrive while a few of them including India and the US starting to experience declines.
Skydo Marketing Channels
(Source: similarweb.com)
- Skydo statistics state that Skydo’s marketing is multi-channel, with direct traffic taking the lion’s share at 46.49% of all traffic. This means nearly half of the visitors are directly coming to the platform, either from return users or customers aware of the brand.
- Organic search is next at 34.78%, which implies that the company has a well-built position in search engine results and has utilized effective SEO strategies.
- Paid marketing would be contributing 10.68% which goes to show investments in ads that aim to bring in new customers.
- Referrals are at 3.38%, showing that partnerships and word of mouth play a small but meaningful part.
- Social media accounts for 4.45%, meaning that there is engagement, to some extent, through LinkedIn, Twitter and/or Facebook. Display ads contribute to only 0.18%.
- Email marketing would be the smallest channel at 0.04% as it indicates that it is not meant to be a customer acquisition channel.
- Overall, the data indicates a balanced marketing effort with a specific emphasis on direct and organic traffic.
Social Traffic
(Reference: similarweb.com)
- Skydo statistics on how traffic from social media is distributed show LinkedIn providing the highest share of 23.87%.
- This indicates high engagement from practitioners and businesses. Facebook, at a close second, comes at 23.53%, proving efficient in getting messages out to the masses, including freelancers and small business owners.
- Next on the list is YouTube, which accounts for 13.14% of traffic, implying that videos are an important tool for bringing in users.
- Instagram, at 12.88,% occupies a substantial share and is possibly buoyed by strong, vibrant marketing and influencer support.
- Lastly, WhatsApp Web accounts for 16.19%, signifying the importance of direct messaging and community sharing in client interaction.
- The remaining 10.38% from other sources indicates a diversified approach toward the acquisition of social media traffic.
Skydo Demographics
(Reference: similarweb.com)
- According to Skydo statistics, Among Skydo users, males account for 67.98% and females for 32.02%, indicating a significant gender imbalance, with males dominating platform use.
- From an age perspective, the greatest proportion of users lies in the 25-to-34 age group, which represents 33.53% of all users.
- Skydo statistics indicate that these are mostly young professionals and entrepreneurs right in their prime working years who are the most active users of Skydo.
- The 18-to-24 age range, which is the second largest, accounts for 20.83%—this signifies strong uptake from younger users possible freelancers, and start founders.
- At 15.59%, users aged 35-44 suggest engagement by mid-career professionals and business owners.
- The 45-54 segment accounts for a little over 13.54% and, like the 55 to 64 category, around 10.44%, which implies that older business professionals and exporters are still using Skydo, albeit in small numbers.
- The least amount of users belong to the 65-and-above group, accounting for 6.08%, which thus shows that acceptance of this technology by older generations is quite low, primarily due to their lower inclination toward digital payment methods and less comfort with technology.
Skydo Global Payment Services
- Skydo statistics state that Cross-border payments platform Skydo raised US$5 million in the pre-Series A funding round officially led by its existing investor Elevation Capital.
- This came after the US$5.2 million seed round secured in 2022, also led by Elevation Capital.
- Skydo Co-founder and CEO Srivatsan Sridhar mentions that these funds will be used for licensing payments in different regions and enable international expansion and global sending and receiving of payments for businesses.
- This investment would also allow for greater compliance and enhanced risk monitoring on the platform.
- Skydo statistics reveal that currently, Skydo works with over 6,000 exporters from India, helping transact in 32 currencies.
- The platform has processed over US$100 million in payment transactions since its inception. Over the last year, Skydo has grown by 10x and aims to process US$750 million in transactions by 2025.
- The company operates under the RBI OPGSP framework, which serves as the primary payment system for over 3 lakh MSME exporters in India.
- Skydo has also applied for a license to become a cross-border payment aggregator with the RBI as a step toward further extending its financial services.
Platform Capabilities And Market Reach
- According to Skydo statistics, Skydo’s platform has interfaced with six international banks and many other global payment schemes, enabling customers to receive payments in 32 currencies in the major markets of the US, UK, Canada, Europe, Singapore, and the UAE.
- These regions account for 80-90% of the remittance inflows into India. The platform provides real-time tracking of cross-border payments, allowing customers to track the entire payment journey.
- It provides various payment options, including payment links, cards, and bank transfers.
- Skydo also offers a savings calculator that informs the buyer about the hidden costs involved in foreign transactions, which can be useful to freelancers and exporters.
- On the back of this, the firm is now targeting to increase its TPV five times by the end of the financial year with a view of processing a volume of US$750 million by March 2025.
- The company will also deploy its resources with plans to go global and acquire more payment licenses that will enable it to conduct transactions across the globe for its clients.
Conclusion
As per Skydo statistics, with a phenomenal growth index in the year 2025, Skydo has also positioned itself firmly in the space of changes, introducing cross-border payment services for businesses and freelancers. That is harnessing technology and growing partnerships to meet pertinent challenges in international transactions, providing transparent, efficient, and flexible solutions to cross-border payments.
With the expansion of global commerce, this is an opportunity for Skydo to take a leading role in enabling seamless cross-border payment solutions for businesses and freelancers.
Sources
FAQ.
Skydo is a fintech startup set up in 2022 to leverage international transactions in MSMEs, businesses, and freelancers. It provides a more affordable and efficient international payment solution by eliminating very high charges and prolonged settlements.
Although India still generates the largest share of traffic (63.09%), this fell from 25.34% to – 25.34%. The US is also marked down (-6.16%), whereas the UK (26.10%), Australia (2.46%), and Canada (5.18%) have all witnessed increases in traffic rates.
Direct traffic constitutes 46.49%, by far the largest chunk of activity on the website. Organic search is next, with 34.78%. Paid marketing generates 10.68%, while social media accounts for 4.45%, referrals 3.38%, display advertising 0.18%, and email 0.04%.
Skydo’s US$5 million pre-Series A funding was led by Elevation Capital after a seed round of US$5.2 million in 2022. The funding is to enable acquiring payment licenses, international expansion, compliance, and risk monitoring.
Skydo plans to achieve US$750 million worth of transactions by March 2025 with international expansion; it needs to acquire more payment licenses and enhance its partnerships with banks globally for seamless cross-border payments.
Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.
