Threads App Statistics By Users And Revenue
Updated · Nov 18, 2024
Table of Contents
- Introduction
- Editor’s Picks
- Leading Social Media Platforms Worldwide
- Leading Social Media Websites in India
- Leading Social Media Platforms in Hong Kong
- Social Media Market in Brazil
- Biggest Social Media Magazines in The Netherlands
- Social Media Users in the USA
- Source of Social Media Mention of Threads App
- Leading Social Media Platforms in China
- Thread Users Growth
- Time Taken to Reach 100 Million Users
- Revenue Estimate of Threads App
- Most Followed Thread Accounts.
- Threads App Overview
- Conclusion
Introduction
Threads App Statistics: Threads is a social media service application that focuses on creating an integration with Instagram. For the most part, it has become one of the fastest-growing platforms worldwide. Threads App Statistics show its focus on real-time conversations and integration with Instagram have helped it attract a growing user base, with the app reaching unprecedented popularity.
As we go forward, we will learn more about the aspects that have prompted it to become a popular social media app on a holistic level.
Editor’s Picks
- Facebook is the most popular social media platform worldwide, with 86% of respondents using it.
- In India, Facebook has the largest market share among social media websites, with a traffic of 64.03%.
- X is the leading social media platform in Hong Kong, with a 34.74% market share.
- Facebook is Brazil’s leading social media platform, with a 33.04% market share.
Leading Social Media Platforms Worldwide
(Reference: statista.com)
- Threads App Statistics show that Facebook is the most popular social media platform worldwide, according to 86% of respondents.
- This is followed by Instagram, which has 79%, Linkedin, which has 65%, and finally, threads, which has 9% acceptance, according to the respondents.
Leading Social Media Websites in India
(Reference: statista.com)
- Threads App Statistics show that Facebook has the highest market share among social media websites in India, with a traffic of 64.03%.
- Instagram follows it with 25.61%, YouTube with 6.07%.
Leading Social Media Platforms in Hong Kong
(Reference: statista.com)
- Threads App Statistics show that X is the leading social media platform in Hong Kong, with a 34.74% market share.
- It is followed by YouTube, which has a 23.36% market share; Facebook, which has 23.36% market share; Pinterest, which has 8.33% market share; and Linkedin, which has 1.41% market share.
Social Media Market in Brazil
(Reference: statista.com)
- Threads App Statistics show that Facebook is the leading social media platform with a 33.04% market share.
- Instagram follows it with a 26.15% market share, Pinterest with a 20.79% market share, YouTube with a 14.47% market share, Twitter with a 3.56% market share, Reddit with a 0.86% market share, and LinkedIn with a 0.79% market share.
Biggest Social Media Magazines in The Netherlands
(Reference: statista.com)
- Threads App Statistics show that Mijuschka has the highest number of followers for social media magazines in the Netherlands, with 1,522,581 likes.
- Playboy follows it with 1,495,623 followers, Vtwonen with 1,476,191 followers, LINDA. With 1,472,966 followers, Voetbal International with 1,194,097 followers, Bright with 963,803 followers, ELLE with 711,503 followers, VOGUE with 605,973 followers, Flow with 580,187 followers, National Geographic with 533,358 followers.
Social Media Users in the USA
(Reference: statista.com)
- Threads App Statistics show that the number of social media users in the United States is increasing consistently.
- In 2020, the number of social media users was 268.54 million, which increased to 286.71 million by the end of 2023.
- By the end of 2029, the number of social media users is predicted to be 326.75 million.
Source of Social Media Mention of Threads App
(Reference: statista.com)
- Threads App Statistics show that Twitter has been mentioned as a source with a 63.64% share.
- Facebook follows it with 16.19% source share, Websites with 8.6% source share, Reviews with 5.15% source share, Instagram with 3.83% source share, Forums with 1.3% source share, Reddit with 0.73% source share, Blogs with 0.44% source share, TikTok with 0.09% source share.
Leading Social Media Platforms in China
(Reference: statista.com)
- Threads App Statistics show that WeChat has the highest market share among social media apps, with 87.3% share of users.
- Douyin follows it with 78.4% share of users, QQ with 59.8%, Baidu Tieba with 58.8%, Xiaohongshu with 51.2%, Kuaishou with 47.6%, Weibo with 46.8%, QZone with 28.1%, Douyin Huoshan with 18.6%, Meipai with 16.2% share of users.
Thread Users Growth
(Source: demandsage.com)
- Threads App Statistics show that the user base of Threads app has been growing rapidly.
- While in 1 hour, it garnered 1 million users, by 442 days, it gained 200 million users, showcasing rising popularity and adoption among users.
Time Taken to Reach 100 Million Users
(Source: demandsage.com)
- Threads App Statistics show that the treads application is the fastest to reach 100 million users, which it achieved in 2 days.
- ChatGPT followed it in 2 months, TikTok in 9 months, YouTube in 1.5 years, Instagram in 2.5 years, Facebook in 4.5 years, Twitter in 5 years, Spotify in 11 years, and Netflix in 18 years.
Revenue Estimate of Threads App
(Reference: demandsage.com)
- Threads App Statistics show that the application’s revenue is expected to grow significantly over time.
- While in 2023, the revenue was $0.8 billion, which is expected to increase to around $5 billion by the end of 2024.
- By the end of 2026, the revenue will reach almost $11.3 billion.
Most Followed Thread Accounts.
(Reference: demandsage.com)
- Threads App Statistics show Neymar is the most followed thread account, with 19.4 million followers.
- Selena Gomez has 2nd highest number of followers with 0 million, followed by Kylie Jenner with 15.8 million followers, Kim Kardashian with 14.4 million followers, Jennifer Lopez with 12.2 million followers, Shakira with 10.4 million followers, Will Smith with 10.0 million followers, Mr Beast with 9.9 million followers, Miley Cyrus with 9.3 million followers, Chris Hemsworth with 8.6 million followers.
Threads App Overview
Threads, a social media app developed by Meta (the parent company of Facebook, Instagram, and WhatsApp), launched in 2023 with high expectations. The app was introduced as a close-knit communication platform that shares real-time updates and conversations. Its launch coincided with changes in the social media landscape, particularly following Twitter’s rebranding as “X” and implementing new policies that affected user experience. This created an opportunity for Threads to attract users looking for an alternative. The Threads App Statistics provide a closer look at its growth, user demographics, engagement patterns, and revenue potential from 2023 to 2024.
#1. Threads User Growth in 2023 and 2024
Threads experienced a surge in user adoption shortly after its launch in July 2023. Within the first week, Threads accumulated 100 million downloads, a record pace even faster than apps like TikTok and ChatGPT. By the end of 2023, Threads reported approximately 200 million active users, showing strong initial interest. This growth represented a significant achievement for Meta, demonstrating the demand for real-time social platforms amidst shifts in user preferences.
In 2024, Threads continued to grow but at a more sustainable rate. As of mid-2024, Threads App Statistics indicated the app reached around 250 million monthly active users, a 25% increase compared to the end of 2023. This slower but steady growth suggests Threads has retained a core user base and will likely see incremental increases as Meta invests in new features and broader marketing efforts to expand its reach. If this trend continues, Threads may reach 300 million users by the end of 2024, giving it a competitive position in social media.
#2. Engagement and Time Spent on Threads
User engagement is a key factor for any social media platform, and Threads showed promising metrics in this area. Threads App Statistics for 2023 revealed that users spent an average of 25 minutes daily on the app, engaging primarily in text-based conversations, sharing photos, and interacting with posts. This level of engagement was significant, given the initial launch phase, as users explored the app’s features and connected with their Instagram contacts.
In 2024, engagement levels have remained steady, with slight improvements due to feature updates that Meta introduced. By mid-2024, users spent around 28 minutes daily on Threads, a 12% increase from the previous year. Threads now offer a chronological feed option, topic-based discussion groups, and enhanced privacy controls. These updates have likely increased engagement, allowing users to tailor their experience and participate in more focused discussions.
#3. Monetisation and Revenue in 2023 and 2024
Meta did not prioritize monetizing Threads during the app’s initial phase in 2023. The primary focus was on user acquisition and engagement. However, by late 2023, Meta began exploring potential revenue streams for Threads. According to Threads App Statistics, Meta tested targeted advertising and sponsored posts with a limited audience in late 2023, generating an estimated $15 million US dollars in pilot revenue. This initial revenue served as a benchmark for evaluating monetization potential.
In 2024, Meta officially rolled out monetization strategies for Threads, including targeted ads, subscription options for premium features, and brand collaborations. As a result, Threads’ estimated revenue for 2024 is projected to reach $200 million US dollars, a substantial increase from its 2023 pilot phase. Meta’s investment in advertising technology has allowed it to deliver personalized ads based on user interests, significantly increasing ad revenue. Furthermore, Threads introduced premium accounts for users seeking ad-free experiences and exclusive features, priced at approximately $5 US monthly. Around 2% of the user base, or approximately 5 million users, opted for premium accounts, contributing an estimated US$ 25 million to the annual revenue.
#4. Demographics and User Segmentation
Threads App Statistics from 2023 and 2024 show that the platform has a younger user base, primarily attracting individuals aged 18 to 34. In 2023, around 70% of Threads users were under 35, with most being active Instagram users who joined Threads due to the integrated account setup and cross-platform compatibility. This demographic alignment with Instagram provided a familiar environment for users and allowed seamless connections with their existing social networks.
In 2024, Threads expanded its reach among older demographics, particularly professionals aged 35 to 44, who appreciated Threads’ focus on conversations and news updates without the visual focus that dominates Instagram. By mid-2024, approximately 60% of users were aged 18 to 34, while the 35-44 age group grew to 25% of the user base. This shift indicates that Threads is gradually diversifying its audience, although younger users still dominate the platform.
#5. Geographic Distribution of Threads Users
Threads initially focused on the North American market, where social media trends often start and gain traction. By the end of 2023, around 60% of Threads’ users were based in the United States, followed by 20% in Europe and 10% in Latin America. This regional distribution aligned with Meta’s strategic focus on familiar markets before expanding to new regions.
In 2024, Threads App Statistics show an increase in international adoption. As of mid-2024, the United States accounted for approximately 50% of Threads users, while European users grew to 25%, and Latin America saw an increase to 15%. Additionally, Threads gained traction in Asia, accounting for 5% of the user base. This geographic diversification demonstrates that Threads is gradually becoming a global platform as Meta continues to enhance localization and tailor its features for different regions.
#6. Advertising and Brand Collaboration Impact on Threads’ Growth
Threads’ user base and engagement levels have attracted interest from advertisers and brands seeking to engage with younger, conversation-driven audiences. In 2024, brands in fashion, technology, and lifestyle sectors began investing in Threads campaigns, leveraging the app’s targeted advertising options. Threads App Statistics reveal that brand collaborations accounted for around 20% of the total advertising revenue 2024, approximately $40 million US dollars. This revenue stream has helped Threads gain a foothold in digital advertising, allowing brands to reach users through sponsored posts and in-feed ads.
Brands also experimented with creating dedicated Threads accounts to build community engagement. For instance, popular fashion and technology brands generated follower bases on Threads, using them to share product updates, run promotional campaigns, and engage directly with followers. This trend has enhanced the app’s credibility among advertisers, attracting more businesses to consider Threads a viable marketing platform.
#7. Technical and Feature Development in 2024
Meta has invested significantly in technical upgrades and new features for Threads in 2024 to enhance user experience and compete effectively with other platforms. Key developments include advanced privacy settings, customizable feeds, and integration with Instagram Direct Messages. Threads App Statistics indicate user satisfaction has increased as these new features address initial feedback about the app’s limited functionality in 2023.
Introducing customizable feeds, allowing users to follow specific topics and interests, has led to a 15% increase in engagement rates. Additionally, improved privacy settings, including limiting visibility to close friends, appeal to users who prioritize secure interactions. These upgrades have positioned Threads as a unique platform that blends private messaging and social media, differentiating it from competitors like Twitter and Reddit.
Meta has also focused on enhancing the app’s infrastructure to support its growing user base. In 2024, Threads underwent a backend update that improved loading times and reduced downtime, ensuring a smoother experience. Meta’s investment in technology and user-focused features highlights its commitment to establishing Threads as a long-term player in the social media space.
#8. Challenges and Competitive Landscape
While Threads has seen substantial growth, it needs help maintaining user engagement and standing out in a saturated market. Competitors like Twitter (now “X”), TikTok, and emerging Asian platforms have established user bases and offer unique experiences. Threads App Statistics suggest that retaining users beyond the initial growth phase requires continuous innovation, as many users expect new features that enhance functionality and offer distinct value. Despite these challenges, Threads’ integration with Instagram remains a unique advantage. This integration allows Threads to leverage Instagram’s existing network, creating a seamless experience for users who want to transition between both apps. The challenge for Meta will be to sustain this advantage while addressing privacy and usability concerns, as competitors will continue innovating to capture market share.
Conclusion
The Threads app, developed by Meta, has experienced rapid growth and strong engagement since its launch in 2023. Threads App Statistics show that the app’s user base grew to around 200 million active users by the end of 2023, making it one of the fastest-growing social media platforms in recent history.
As the app continues to evolve and expand its user base, it will be important to monitor its progress and impact on the broader social media ecosystem.
Sources
FAQ.
Threads had around 200 million active users by the end of 2023 and is expected to reach around 250 million monthly active users by mid-2024.
Threads reached 100 million users in just 2 days, making it the fastest app to reach that milestone.
The revenue estimate for Threads in 2024 is estimated to be around $5 billion
Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.
