Bitpay Statistics By Industry, Country And User Demographics
Aruna Madrekar
Updated · Feb 06, 2025
Table of Contents
- Introduction
- Editor’s Choice
- Distribution Of Cryptocurrency Transactions Processed Via BitPay By Industry
- The Highest Amount Of Cryptocurrency Transactions Received By Internet Merchants
- Bitcoin Payment Count By Cryptocurrency
- Cryptocurrency Payments By Wallet
- Payment Success Rate By Wallet
- Transaction Count By Cryptocurrency Through Bitpay
- Bitapy Statistics By Country
- BitPay Brand Profile In The United Kingdom
- BitPay Brand Profile In The UK
- Bitpay User Demographics
- Conclusion
Introduction
Bitpay Statistics: In 2025, BitPay, the leading processor of crypto payments, exhibited noticeable growth with the increasing acceptance of digital currencies around the globe. The article delineates the performances of BitPay statistics for the year, including significant figures, transaction volumes, and profiles of users.
Editor’s Choice
- BitPay statistics state that BitPay Wallet recorded a phenomenal payment success rate of 99.99%, with Blockchain Wallet lagging behind at 87.61%.
- Litecoin (LTC) topped the payment counters with a whopping 81,059 payments, whereas Bitcoin (BTC) had the second-highest payments at 63,093 payments.
- The United States had the highest number of BitPay-supported websites (130), followed by India (12) and Canada, France, and Italy (8 each).
- BitPay statistics reveal that e-commerce merchants were responsible for the highest number of cryptocurrency transactions (30.32%), followed by VPN/hosting services (16.65%) and computer games (16.27%).
- Consumer spending via Bitpay increased by 25% in 2024 as more and more consumers embraced cryptocurrency for day-to-day purchases.
- With an approximate increase in spending of 30%, spending on cards became a big deal, with total transactions amounting to US$600 million.
- 20% of all BitPay users use cryptocurrency for travel and accommodation, while 15% are spent on entertainment and digital services.
- BitPay statistics show that BitPay’s key revenue source is transaction fees ranging from 1% to 1.5%.
- Due to this sudden growth in transaction volume, revenues based on fees alone are forecasted to be US$60 million by the end of 2024.
- In the pursuit of greater cryptocurrency accessibility, BitPay partnered with ATM providers when they launched 2,000 new ATMs in 2024, raising the total number to 5,000 globally.
- The focus on security at BitPay was intensified, with US$10 million spent on AI systems for fraud detection and compliance.
- Fraud-related transaction cases saw a decline of 15% in 2024 due to efficient real-time monitoring and machine-learning security enhancements.
- BitPay statistics indicate that Bitcoin remained the most significant payment choice, owing to a peak in November 2024 of 27.79%, while Litecoin prevailed in transaction share but saw a gradual decline from 38.04% in August to 30.46% in December.
- The most significant cryptocurrency payment proportion went to Trust Wallet, with 24.06% of transactions, followed by BitPay Wallet (16.69%) and Exodus (14.99%).
- Keeping a Bitcoin payment very cheap, BitPay had a success rate of 99.98% with a standard fee of 0.47%.
- During the last half of 2024, BitPay processed around 461,488 cryptocurrency transactions, 70,884 of which took place in the last 30 days.
- BitPay ranked 25% for brand awareness in the U.S., but only 4% of users of digital payments chose it, resulting in a 4% market share.
- In the UK, BitPay was known by 22% of users, but only 3% of users of digital payments were aware of that name, and 14% displayed some positive sentiments.
- In the United States and the United Kingdom, BitPay has remained very obscure. Only 5% and 3% of respective users could recall having seen it or its advertisements through any media.
- BitPay statistics state that as of November 2024, the male population in BitPay was 75.14%, while the female population was 24.86%. Active users were mostly between 25-34 years old (31.58%), followed by 35-44 (20.99%) and 18-24 (19.39%).
Distribution Of Cryptocurrency Transactions Processed Via BitPay By Industry
| Characteristic | May 2020 | July 2020 | Sep 2020 | Nov 2020 | Mar 2021 | Dec 2021 | May 2023 |
| Prepaid/gift cards | 10.20% | 16.50% | 26.30% | 33.83% | 41.15% | 44.46% | 27.62% |
| Internet | 24% | 22% | 23.49% | 15.20% | 13.56% | 14.92% | 20.84% |
| Computer games | 4.70% | 4.20% | 3.25% | 2.45% | 5.45% | 9.34% | 19.83% |
| VPN/hosting | 10.60% | 10.40% | 12.18% | 13.43% | 13.61% | 12.24% | 15.52% |
| IT | 2.10% | 1.90% | 2% | 2.59% | 2.12% | 2.07% | 3.56% |
| Logistics | – | – | – | – | – | – | 1.80% |
| Precious metals | – | – | – | 2.01% | 6.85% | 3.77% | – |
| Consumer electronics | 1.50% | – | 1.74% | – | 3.19% | 2.56% | – |
| Retail industry | – | – | – | – | – | 1.12% | – |
| Package delivery | – | – | – | – | – | 0.97% | – |
| Computer networking | – | – | – | – | – | 0.96% | – |
| Currency exchange | 3.10% | 3.10% | 3.19% | 3.15% | 1.49% | – | – |
| Financial services | 26.60% | 23.30% | 11.61% | – | 1.20% | – | – |
(Source: statista.com)
- In May 2023, the prepaid gift card market had the majority of global BitPay transactions, accounting for over a quarter of all payments processed. Initially, the lowest adoption of BitPay payment methods was found in consumer electronics.
- An Atlanta, Georgia-based Bitcoin payment aggregator, BitPay acts as an intermediary to offer online merchants.
- A customer pays the merchant through its website in Bitcoin, and BitPay converts the Bitcoins into U.S. dollars and then transfers the funds to the merchant.
- This differs from Tesla’s short-lived March 2021 policy, whereby the company announced that it would accept Bitcoin and Dogecoin payments directly—without using an aggregator—to hold Bitcoin in its treasury.
The Highest Amount Of Cryptocurrency Transactions Received By Internet Merchants
(Source: bitpay.com)
- According to BitPay statistics, Internet merchants account for 30.32 % of all payments, making them the highest cryptocurrency transaction channel. This shows that online shopping and e-commerce platforms are the most vibrant sectors that engage in transactions using digital currencies.
- Next come VPN and hosting services, making 16.65 % of cryptocurrency payments, indicating a strong association between crypto users and online privacy or security services.
- Computer games follow closely with 16.27 % of the transactions, indicating that gaming users are favouring cryptocurrency as an option for in-game purchases and subscriptions.
- Prepaid and gift cards account for 7.48 % of transactions, which shows growing acceptance as a channel linking digital assets to buying standard retail products.
- The IT sector, including software and associated services, makes up 5.63 % of crypto transactions, showing moderate adoption in tech-based industries.
- Precious metals such as gold and silver accounted for 3.33% of transactions, indicating that cryptocurrency is indeed in demand when it comes to acquiring assets of tangible value and high worth.
Bitcoin Payment Count By Cryptocurrency
(Source: bitpay.com)
- BitPay statistics reveal that In the latter part of 2024, Bitcoin Cash (BCH) accounted for an average of between 8.49% and 9.60% of transactions, ending the year with a slight uptick.
- Bitcoin (BTC) remained one of the top two contenders for payment mode and saw a slow upward progression, starting at 24.97% in July, attaining a maximum of 27.79% in November, and then slightly dropping to 26.58% in December.
- Dogecoin (DOGE), on the other hand, saw some ups and downs, starting very low at 4.97% in July and smoothly peaking at the highest point of 6.65% in October, ending at 5.95% in December.
- Some fluctuations characterised Ethereum with a low of 9.27% in August, rising back to 11.89% in November before closing at 11.15% in December.
- Litecoin (LTC) always held the mantle of the greatest share of transactions but saw the continuous erosion of that share with time.
- After touching an upper value of 38.04% in August, it came down to 30.46% in December.
- Polygon (POL) was another less-adopted cryptocurrency and saw its share decline from 4.46% in July to 2.42% in September before crawling back to 3.44% at the end of December.
- Stablecoins were also utilised in transaction settlements, where USD Coin (USDC) swung between 4.10% and 5.22%; however, Tether (USDT) increased from 2.66% in August to 5.01% in December.
Cryptocurrency Payments By Wallet
(Source: bitpay.com)
- BitPay statistics show that to be specific, in the year 2024, there mainly came to account the cryptocurrency payments constituting Trust Wallet. Some 24.06% of these payments were by Trust Wallet, making it the most used wallet for BitPay payments.
- Next, the BitPay wallet had a share of 16.69%, indicating that plenty of users favour it for an integrated experience.
- Exodus follows in third place with 14.99%, indicating a big number of users depending on the one-stop storage and payment feature.
- Metamask, mainly used for DeFi transactions, offered its share of 11.47% of payments, indicating a strong affinity of the wallet users for Ethereum-based transactions.
- Following this, WalletConnect accounted for 8.45%, which is the protocol that connects different wallets to decentralised applications.
- On the other hand, Coinbase is one of the largest cryptocurrency exchanges where, although BitPay is another popular trading platform, very few users were truly dedicated to using it for direct payments. From this distribution, it is evident that cryptocurrency users have varying preferences when making payments.
Payment Success Rate By Wallet
(Source: bitpay.com)
- In the past half-year-end, various wallets for cryptocurrencies have been successful at different levels when it comes to making payments with BitPay.
- BitPay statistics show that BitPay Wallet scores the highest with a 99.99% success rate, which means near-perfect reliability in transaction processing. This means that anyone using BitPay’s wallet had little if any, trouble in making payments.
- Close behind were Electrum Wallet and Coinbase, achieving a 99.84% success rate, meaning those wallets have also proven highly effective in processing transactions, with only a tiny portion running into issues. This performance level corresponds to the industry standard and, therefore, is also a trusted option for users.
- Litecoin Core saw a somewhat unimpressive success rate of 97.19%. Though this remains a highly trustworthy wallet, the dip in success rate hints that some transaction delays were likely.
- Ledger Wallet, too, is a well-accepted brand of hardware wallet with a slightly lower rate of success: 96.55%. While this is still a success rate, it only serves to indicate a handful more incomplete transactions.
- Exodus Wallet’s results at 95.65% translate to a dip in reliability when compared to the aforementioned wallets. Possible causes could range from minor inconsistencies in the wallet itself or network issues that could have interfered with payments.
- Another commonly used option, Trust Wallet, managed a 93.37% success rate, meaning nearly 7% of transactions had some sort of issue. With an 87.61% success rate, Blockchain Wallet garnered the lowest success rate.
- While still representing the majority of successful payments, it indicates far more failures or delays compared to all the other wallets.
- Every so often, this could be due to network connectivity issues, compatibility issues, or other technical problems hampering smooth payment processing.
Transaction Count By Cryptocurrency Through Bitpay
(Reference: bitpay.com)
- With 81,059 payments processed, Litecoin (LTC) once again emerged at the forefront of BitPay transactions in 2024. This indicates that LTC is still a favoured option among users due to its lower fees and shorter transaction times than Bitcoin.
- Close behind comes Bitcoin (BTC), with 63,093 transactions, demonstrating its continuous superiority as a payment option and a widely accepted digital asset even with higher fees and longer confirmation times.
- Ethereum (ETH) is responsible for 25,158 transactions due to its acceptance beyond smart contracts and decentralised finance (DeFi); Bitcoin Cash (BCH) follows with 20,892 transactions, showing that there is a consistent user base that appreciates it as a cheaper payment alternative than BTC.
- Dogecoin (DOGE) accounts for 13,626 transactions, thereby indicating that it can remain a practical payment alternative for users and businesses that favour lower fees and have great support from the community.
- A total of 9,107 transactions were processed by USD Coin (USDC). The low transaction figures from these USDC transactions indicate that even though these stablecoins provide certainty to the price, they’re less used for direct payments through BitPay as compared to traditional cryptocurrencies.
- Therefore, these statistics highlight the many varied choices of BitPay users, with Litecoin spearheading the trend, followed by Bitcoin and Ethereum, while other cryptocurrencies maintain steady volumes of monthly transactions within the ecosystem.
Bitapy Statistics By Country
| Country | Website |
| United Kingdom | 130 |
| India | 12 |
| Canada | 8 |
| France | 8 |
| Italy | 8 |
| Mexico | 6 |
| United Kingdom | 6 |
| China | 5 |
| Australia | 4 |
| Brazil | 4 |
| Rest of The World | 60 |
(Source: enterpriseappstoday.com)
- BitPay statistics reveal that the U.S. has the highest number of online platforms supporting BitPay, one of the options offered by 130 websites.
- India comes second with 12 websites, while Canada, France, and Italy boast eight platforms collectively using BitPay. Six websites support it in both Mexico and the UK, while China counts five.
- In Australia and Brazil, four online platforms are actively using the BitPay system, and another 60 countries hardly have any websites supported by this platform. BitPay has a staggering 99.98% success rate for transactions.
- With a flat transaction fee of just 0.47%, BitPay is cost-effective for sending Bitcoin payments compared with other payment services.
- In the past six months, about 461,488 cryptocurrency transactions have been processed through BitPay, while 70,884 of them were carried out in the last 30 days alone.
- BitPay is the most important cryptocurrency payment processor in the world, enabling worldwide coin transactions, whereas Bitcoin remains the most utilised digital asset for payments.
BitPay Brand Profile In The United Kingdom
- BitPay’s brand recognition survey reported that 25% of U.S. digital payment users recognise the brand name. However, only 4% of digital payment users in the U.S. consider BitPay their first choice.
- Of those who recognise the brand, only 1 out of 6 have at least a mild favourable impression of it. 4% is BitPay’s overall market share of digital payment users in the USA, meaning among people who know the brand, 16% use it.
- To customer retention, only 2% are interested in using BitPay, meaning the brand loyalty for BitPay stands at 50%.
- In terms of market exposure, around 5% of digital payment users in the United States encountered the BitPay brand through media, social networking, or advertisements within the three months leading to August 2022.
- Among those who were aware of the brand, 20% said they had noticed BitPay being mentioned recently, confirming that it is a matter of low public discussion and consideration.
BitPay Brand Profile In The UK
- BitPay measured the brand awareness of digital payment users in the UK at 22% in an assisted recognition survey that showed the brand logo and name to the subjects.
- Despite such awareness, the %age of digital payment users in the UK who know BitPay is only 3%, and of those who recognise the brand, only 14% have a favourable view of it.
- BitPay UK market usage stands at 3%, indicating that among those who know about BitPay, only 14% use its services.
- Regarding customer loyalty, just 2% of digital payment users in the country indicated they would consider continuing to use BitPay, meaning there lies a 67% rate of loyalty among its current users.
- In the past three months, only 3 % of UK digital payment users have managed to spot something that says BitPay in newspapers, social media, or commercials. This indicates 14 % of the individuals who have heard of the brand, showing that BitPay has achieved relatively low awareness and word-of-mouth in the UK during that time.
Bitpay User Demographics
(Reference: coolest-gadgets.com)
- BitPay statistics state that during November 2024, the majority of the users visiting the BitPay website were male, accounting for 75.14 % of the total, with females accounting for 24.86 %.
- This gender distribution characterises a higher participation of males in cryptocurrency-related transactions and activities on the platform.
- Moving on to the website’s analysis of usage by age group, the largest share of users fell within the age range of 25 to 34 years, constituting 31.58 % of the total site visitors. This indicates that the aforementioned young adult age group is the most active demographic on BitPay, perhaps due to their comfort with digital currency and acceptance of technology.
- The second-largest site traffic share was composed of users aged 35 to 44 years, amounting to a total of 20.99 %. That age group should include working-aged BitPay customers and investors who might use BitPay for business invoicing and money management.
- The young ages, namely 18 to 24 years, represented 19.39 % of the total, indicating that college students and young professionals are becoming increasingly interested in cryptocurrency.
- Of the older age groups, 12.53 % were visitors between the ages of 45 and 54, while 9.39 % were elderly in the 55-64 age bracket. This indicates that the engagement of older demographics with BitPay has steadily decreased.
- This is observed as 6.12 % of the traffic on the website was contributed by users over 65 years, hence the conclusion that even though the adoption exists among this age group, it certainly lags far behind that of the younger age.
Conclusion
As per BitPay statistics, 2025 was a landmark year for BitPay, showcasing tremendous growth in transaction volumes, varied usages of cryptocurrencies, and broader adoption among industries and regions.
The trends signal the greater integration of cryptocurrencies into mainstream commerce and a changing set of user preferences in the digital payments environment.
FAQ.
What was the increase in consumer spending via BitPay in the year 2024?
Consumer spending through BitPay has grown by 25% in the year 2024, with more and more people using cryptocurrency for their everyday purchases.
Which cryptocurrency was more transacted on BitPay in the year 2024?
Litecoin (LTC) was the most transacted cryptocurrency on BitPay, with 81,059 transactions, while Bitcoin (BTC) followed with 63,093 transactions.
How much transactional revenue was made by BitPay in 2024?
With improved transaction volume, BitPay’s revenue from transaction fees (1%-1.5%) is estimated to go as high as US$60 million at year-end 2024.
Which categories were popular among BitPay users for spending?
Around 20% of BitPay users spent their cryptocurrency on travel and hotels, while 15% on entertainment and digital services.
What security and fraud prevention measures did BitPay implement to increase security in 2024?
BitPay has invested US$10 million in cutting-edge fraud detection and compliance systems, resulting in a 15% reduction in fraud transactions.
Aruna Madrekar
Aruna Madrekar is an editor at Smartphone Thoughts, specializing in SEO and content creation. She excels at writing and editing articles that are both helpful and engaging for readers. Aruna is also skilled in creating charts and graphs to make complex information easier to understand. Her contributions help Smartphone Thoughts reach a wide audience, providing valuable insights on smartphone reviews and app-related statistics.
