Strava Statistics By Revenue, Users and Region

Introduction

Strava Statistics: Strava, the premier sports social app, play a leading role in shaping the world fitness scene. Furthermore, with over 135 million users in over 190 countries, the annual “Year In Sport” by Strava provides revealing trends when it comes to the fitness behaviour of users. The very nature of Strava has built a community around the application, and it is marketed as an app for serious, professional athletes and dedicated fitness enthusiasts.

Strava has more focused users with a serious commitment to training as opposed to wider general audience apps like Fitbit and MyFitnessPal. Moreover, since Strava has not produced its own hardware, Strava has leaned towards platform independence and integration across different devices and ecosystems. This article will reflect the important Strava statistics.

Editor’s Choice

• According to Strava statistics, Strava had 135 million users in 2024, spanning 190+ countries, with a focus on serious fitness enthusiasts rather than casual users.
• Group activities on Strava lead to significantly more kudos than solo efforts, with large running groups receiving a 95% boost and cycling groups gaining 121% more kudos.
• Short workouts under 20 minutes score high on the popularity charts, with 43% of stair stepper sessions, 27% of elliptical workouts, and 24% of yoga workouts under this classification.
• Strava had 15 million downloads in Q4 2024, which is a 16% decrease as compared to the previous quarter. In fact, nearly 9 million of those downloads in the second quarter of 2020 marked the peak for the platform.
• Trends in fitness for 2024 will continue to have strong ties with social interactions and balance in life. Running club participation is up 59%, while 58% of participants found friends through fitness groups, and Gen Z would rather meet people through workouts than at bars.
• Strava statistics state that Working with large groups goes, on average, about 40% longer than solo workouts, and 72% of running goals and 77% of cycling goals were completed.
• Completion rates increased by 9% for marathons and ultramarathons, as well as century rides.
• The most conspicuous increase was in Strava’s women, as they were 25% more likely than men to upload weight training sessions and 20% more likely to achieve a top performance title.
• Strava logged a total of 220 workout hours during the year 2024, of which 169 hours were devoted to HIIT training and around 372 km was traversed through running.
• This amounted to 227 active days meaning that the users exercised during 62% of the days in the year, averaging 4.4 workouts each week.
• June 2024 saw Strava rank second as the highest-grossing fitness app on the Google Play Store, with monthly earnings of US$3.1 million after Fitbit with US$4.76 million.
• Strava and Fitbit had each 21 types of user data, while Nike Training Club had 20 data points and Centre had only three.
• Strava statistics show that in 2024, Strava’s revenue was US$163.4 million compared to US$132.3 million in 2023 and US$110 million in 2022.
• The yearly growth in unduplicated users was 120 million in 2023, against 26% growth from the previous year’s statistics.
• Strava, a company that employs over 540 people, is made up of 108 engineers or 20% of their staff allocation and 31 marketing individuals alone, accounting for 6%.

Starva Increase In Kudos Vs Solo Activities

(Source: assets.ctfassets.net)

• Compared to individual efforts, Strava users accrue a steady amount of kudos from group activities.
• For instance, with regard to running, small groups of 2-3 see a 35% increase in kudos earned, while larger groups of 4 or more account for an astounding 95% increase.
• Cycling, too, follows the same path, with group efforts of 2-3 earning 46% more kudos; larger groups boast a 121% increase.
• Walking in smaller groups earns about 32% more kudos, while bigger groups receive 72% more. With “virtual ride,” the number is more insignificant, with only a 5% increase from staying in tutelage levels of 2-3 and 34% of groups of 4 or more.
• Small groups of mountain bikers accumulate 24% more kudos than normal, while larger groups animate bikers to earn as much as 70%.
• Hiking and trail running revealed a similar pattern, with hikes winning additional kudos of 26 and 55 for small and large groups, respectively, while trail running earned an increase of 30 for small groups and 70 extra accolades for larger groups.
• Thus, it vividly reveals the extremely social aspect of Strava: that participation in groups is not only motivational but can also lead to some amount, at least, of community recognition.

Percentage Of Activities <20 Minuted On Strava

(Source: assets.ctfassets.net)

• Strava statistics indicate that shorter activities of less than 20 minutes are gaining prominence amongst workout types.
• Walking represents 17% of these activities, implying that many users may also be taking a short walk for warm-up or quick breaks. Workouts, being a mix of strength and HIIT, comprise 22%, substantiating the trend for more efficient, time-saving workouts.
• Close to 24% of activities falling under yoga lasted for 20 minutes or less, indicating that users are fitting short mindfulness or flexibility sessions into their calendars.
• For the elliptical, about 27% of the logged activity time took somewhere between 10 and 20 minutes, inferring its use for short cardio bursts.
• The stair stepper is exceptional in that 43% of the recorded sessions were carried out in less than 20 minutes, its intensity and efficacy as a short and high-impact workout.

Strava App Downloads By Region

(Reference: statista.com)

• In the last quarter of 2024, Strava was downloaded about 15 million times globally. This represented a decline of 16% over the previous quarter, suggesting a mild drop-off in user acquisition.
• Strava’s rise to prominence was particularly famous across Europe, the Middle East, and Africa since 2020.
• The maximum number of downloads came during the second quarter of 2020, with nearly 9 million apps installed globally in the Apple App Store and Google Play Store combined.
• This spike was likely a reflection of the pandemic scenario, where more and more people turned toward digital fitness options to remain active.

Strava Social Connections, Balance, And Breaking Barriers

• According to Strava statistics, in 2024, group activities were now abreast in popularity, culminating in a 59% rise in global running club participation. The significance of fitness was, thus, becoming essentially social: 58% of social contacts were made by respondents with fitness as the stage.
• One in five relationships was found to be significant in the exercise fields by Gen Z, who were also four times more likely to prefer meeting friends at the gym instead of at the pub. Working out in a group regularly ensured longer exercises and increased engagement.
• On average, working out in a group had the advantage of being 40% longer in duration from ten above, even when carried out alone. The concept of an active lifestyle was changed in the year 2024, with people finding favour in balance over burnout.
• Activities were sustained rather than very harsh. People started favouring sustainable physical endeavours-further shortened sessions and more days off each week.
• Over 20% of all routines or titles were of microduration, shorter than 20 minutes, helping make longer workout periods feel less stressful.
• Marathon runners then sacrificed a generous 51% of their 16-week training calendar for some kind of rest or indoor active recovery days. The notion in 2024: greater inclusion of group activities for 3 times as much downtime.
• Strava statistics showed that there was an increase of 13% compared to solo activities in this arena: it became time for coffee and talking.
• Despite the allocation of balance, athletes seemed to be achieving new heights: 72% of running targets had been fulfilled, while 77% of cycling ones had been met. Strava saw a 9% incline in the number of finishes for marathons, ultra-marathons, and full centurion rides.
• One central feature of 2024 was occupying class boundaries: the global fitness community on Strava had worn out social norms and generational stereotypes. Boomers and Gen X killed Millenials and Z in terms of the total number of miles and KOM/QOM.
• Women were front-lining too much with the explanation they had a whole 20% greater chance of winning a crown on Strava against men.
• Strength training has been propelled as the most popular sport among women, with a development rate of 50%, the number of uploads has increased to 25%, and an 11% increase in women’s biking crews.
• In the men’s realm, a similar shift moved in flexibility training, with yoga and Pilates uploads climbing by 15%.
• In the transfer of evolution and fads in fitness gear, the year saw the Nike Pegasus emerge as the most adored running shoe, while 5K short-distance runners showed a preference for the Apple Watch and longer-road racers did so for the Garmin Forerunner.
• Shoes with high-tech performance received their fair share of lusty favours, with an increase of 14% of race distance across all categories by common carbon shoes.
• The fashion from this time created a marked division, with blue predicted as the colour to rule in the year 2025—coordinated workout sets were a must-have across generations.
• Then there were socks: Gen X stick with no-shows, while the Gen Z generation likes crew socks. Strava’s 2024 insight reflected a fitness culture centred on community, balance, and personal fulfilment: from group sessions to healing and altering stereotypes, these communities all supported the notion that one can build a lifestyle not around glorifying pain but rather one that is thoughtful and more inclusive.

Strava Workout Statistics

(Source: grcmusings.com)

• The annual total workout time reached 220 hours, showing commendable commitment towards fitness. This translates to an average of about 4.2 hours a week of exercise, thus displaying a continued activity level.
• High-Intensity Interval Training (HIIT) takes a large chunk of total workout time with 169 hours and 7 minutes of short bursts of intense exercise.
• HIIT is one of the fastest ways to burn off calories and improve cardiovascular fitness; hence, it’s in vogue among fitness buffs. The running stats were phenomenal at 372 kilometres completed throughout the year.
• This must mean that some running activity is being done, whether for endurance, speed training, or some insertive fun activities outside. This is a little above 7.2 k’s every week, which would point to pretty maintained running habits.
• Total active days came to 227, meaning workouts were logged on approximately 62% of the days for the year. Such consistency shows discipline toward the fitness journey. On average, this amounts to around 4.4 active days per week.
• Keeping such consistency in any form of activity is of paramount importance for long-term benefits like cardiovascular fitness, strengthened muscles, and general mental well-being.
• These Strava statistics pretty much speak of a well-rounded fitness routine, one that combines endurance and high-intensity workouts.
• The Year in Sport feature proves to be a good way to keep track of progress, set new goals, and get motivated for the next year.

Leading Health And Fitness Apps In The Google Play Store Worldwide By Revenue

(Reference: statista.com)

• Fitbit topped off the high-performance Google Play Store Apps with gains in health and fitness during June 2024. This platform had very high revenue levels of around 4.76 million dollars from Android users and emphasises its predominant position.
• Strava statistics indicate that the second highest-grossing app in this category-Strava-made approximately 3.1 million dollars in revenue worldwide in this same period, showing that Strava continues to be popular for fitness tracking and social networking for athletes and fitness enthusiasts.
• MyFitnessPal ranked third, having made approximately 2.8 million dollars in revenue in the month under consideration, which goes on to show that it still enjoys good popularity among nutrition tracking and meal planning apps.
• These numbers attest to the high demand for digital fitness solutions and the willingness of users to pay for premium features that improve their health and wellness journeys.

Number Of Unique Data Points Collection In Selected iOS Fitness Apps 2024

(Reference: statista.com)

• As much as they collect data on 21 different parameters from users in 2024 in the global Apple App Store, Strava and Fitbit focus on good tracking detail, perhaps even down to location, activity type, heart rate, social elements, and more for the enhancement of user experience and performance insights.
• Nike Training Club came next after Strava and Fitbit, collecting 20 unique data points from its users on iOS, suggesting a similar approach to fitness tracking.
• In contrast, Centr tracked only three data types from iOS users in December 2024, showing a very minimalist approach toward data collection, possibly to promote user privacy or focus on a few essential fitness parameters.

Strava Revenue

(Source: getlatka.com)

• Strava statistics show that Strava appears to have reported two wholly different figures, with sources claiming US$132.3 million and US$275 million as revenue for 2023.
• The difference could arise from different conventions of accounting, including revenue that was either reported or projected, or other streams of income may have been included.
• However, 2023 saw a substantial increase in revenue as compared to 2022, when US$110 million was generated by Strava, a near-doubling increase from the previous years’ revenue, which indicates the platform’s expansion and growing subscriber base.
• Strava’s revenue reached US$163.4 million in 2024, recording steady growth from US$132.3 million in 2023, although the pace of the increase varied when compared to some of the earlier years.
• In 2021, revenue was reported at US$91 million versus US$72 million in 2020, showing that the COVID pandemic had put pedals to the metal in fitness app growth as more and more users turned to digital platforms to exercise.
• Founded in 2009 with no revenues, Strava had taken considerable time to develop into what surely could be cast as one of the biggest fitness tracking platforms, raking in hundreds of millions every year with subscription fees, premium features, and partnerships.

Starva Users

• Strava statistics state that in 2023, Strava reached 120 million registered users, reflecting a 26% growth from the previous year. This rapid growth is evident in the platform’s steady rise to fame among countless fitness experts worldwide.
• Looking back, 95 million users were recorded in 2022, signifying that more users were integrating digital fitness tracking within their movement patterns.
• The platform grew to 76 million users in 2021 during the world fitness boom created by the pandemic. The user base ballooned from 55 million in 2020 as most users migrated to digital platforms for workouts and socialising.
• User growth before then was steady, with 42 million users in 2019, 36 million in 2018, 28 million in 2017, and 20 million in 2016.
• Throughout its history, Strava has been expanding, particularly due to its strong social features, community engagement, and tracking capabilities across many entities.

Starva Total Employees

(Reference: getlatka.com)

• According to Strava statistics, Strava has a total workforce of 540 employees working in order to support its huge user base of 76 million customers.
• Strava has 108 engineers, constituting 20% of the total workforce, which shows that the company is very technology and product-oriented.
• The marketing team consists of just 31 people, or 6% of Strava’s staff, demonstrating a targeted yet lean approach toward branding and user engagement. The sales team is small, comprising just 8 sales representatives; they make up only 1% of the total workforce.
• These sales reps have quotas and likely focus on business partnerships, enterprise deals, or premium subscription growth.
• The entirety of the employee distribution suggests that Strava prioritises technology, product innovation, and user experience while keeping sales and marketing sleek.

Conclusion

According to Strava statistics, a world trend is towards fitness that is socially balanced and environmentally conscious. The platform’s growth not only indicates the growth in physical activity but also suggests its deeper embedding of exercising into social and environmental contexts. As people start to aspire to put health first and family and comrades ahead, platforms like Strava will assume major significance in carving out the future for fitness and well-being.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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