Vizio Statistics By Revenue, Market Share, Products and Facts (2025)

Introduction

Vizio Statistics: Vizio is a popular electronics company in the United States, best known for its affordable TVs and soundbars. This overview puts the most helpful numbers about the brand in one place. You’ll see data on units sold, revenue highs, market share, streaming usage, advertising reach, and the product lineup. This section also includes major events such as acquisitions, platform upgrades, and ownership changes that have shaped the results over time. To keep things simple, this article highlights trends, year-over-year changes, and quick comparisons with our leading competitors.

Whether you are a shopper, student, marketer, or investor, this article presents several current analyses from diverse perspectives, and these Vizio statistics will guide you effectively, explaining how the company is growing in today’s market.

Editor’s Choice

• As of 2024, the company’s total revenue was USD 1.73 billion, representing a 3.49% increase from the previous year.
• On February 4, 2025, Vizio’s market cap reached approximately USD 2.3 billion, which remained unchanged in January.
• Meanwhile, the company’s market cap has reached approximately USD 2.3 billion, which remained unchanged in January.
• According to VIZIO’s latest financial reports in 2025, the company’s current earnings are estimated to be USD 1.73 billion.
• By the end of Q4 2024, SmartCast had accounted for 18.5 million monthly active users, up 0.6 million from 17.9 million in Q3.
• As of 2025, shipments of Vizio CastOS TVs in North America are expected to reach approximately 6 million units.
• Vizio still holds a 13% to 15% share of the U.S. smart TV market and a 14% share of the soundbar market.
• By 2025, Platform+ revenue is expected to reach approximately USD 750 million, with user counts nearing 20 million, and ARPU exceeding USD 40.
• Ad-driven revenue is projected to grow by over 30% per quarter in 2025.

About Vizio

History of Vizio

• 2002: Vizio was founded in Costa Mesa, California by William Wang under the original name V Inc.
• 2004: The company name was changed from V Inc. to Vizio.
• 2006: Rapid national growth was achieved through warehouse-club retail channels, with 32-inch LCD models becoming top sellers in 2006.
• 2007: In Q2 2007, Vizio reached the No. 1 share position in North American flat-panel TVs with about 12% market share.
• 2009: Vizio entered Blu-ray hardware with the VBR100 player and previewed “Connected HDTV” internet features at CES.
• 2010: Vizio became No. 1 in North American LCD TV shipments in Q3 2010 at 16.8% share and finished 2010 leading the U.S. LCD TV market at 21.3% share.
• 2012: The firm expanded beyond TVs, unveiling its first PCs at CES and launching all-in-one desktops and notebooks mid-year.
• 2013: A Windows 8 tablet line was introduced, extending the short-lived PC initiative.
• 2016: A US$2.0 billion acquisition agreement by LeEco was announced in July.
• 2017: The LeEco deal was terminated in April due to “regulatory headwinds.” In February, Vizio agreed to pay US$2.2 million to settle an FTC and New Jersey case on TV viewing data.
• 2018: Vizio launched WatchFree, a free, linear streaming service integrated into SmartCast TVs.
• 2020: Vizio ranked as the No. 2 seller of flat-panel TVs in the U.S., reflecting sustained device scale.
• 2021: Vizio completed an initial public offering on the NYSE under ticker VZIO on March 25, 2021; SmartCast active accounts surpassed 12–15 million during 2020–2021.
• 2022: SmartCast active accounts rose to about 15.6 million, highlighting the growth of the Platform+ advertising and services business.
• 2024: Walmart announced an agreement on February 20, 2024 to acquire Vizio for US$2.3 billion and completed the acquisition on December 3, 2024; an antitrust filing was withdrawn and refiled in March 2024 during review.
• 2025: WatchFree+ continued to add channels and partners, evidencing ongoing expansion of the advertising-supported streaming platform.

Fun Facts About Vizio

• Vizio was founded in 2002 in California under the original name “V Inc.” before adopting the Vizio name in 2004.
• The company’s headquarters is in Irvine, California, at 39 Tesla; this address is stated in its SEC filing.
• Founder and CEO William Wang survived the October 31, 2000 Singapore Airlines Flight 006 crash and later launched Vizio; his story has been profiled by Inc. magazine and is noted in official accident records.
• Vizio became a top U.S. TV brand by units; Omdia ranked it #2 in North American TV unit share for 2018–2020.
• Vizio sound bars led the U.S. market by unit sales during 2018–2020, according to NPD data cited in the S-1.
• Vizio completed an initial public offering on the NYSE on March 25, 2021, pricing shares at $21 and raising about $257 million.
• Walmart agreed to acquire Vizio for $11.50 per share, valuing the deal at about $2.3 billion on February 20, 2024, and the transaction closed on December 3, 2024.
• Vizio’s TV operating system footprint is expanding; Omdia forecast 25.8% year-over-year growth in CastOS shipments in 2025 to 6.0 million units, up from 4.8 million in 2024.
• The company’s platform business has been a major revenue driver; in Q2–Q3 2024 Vizio reported Platform+ net revenue around $169.4 million for the quarter, with ad sales as a key component.
• Vizio settled an FTC and New Jersey complaint in 2017 over smart-TV viewing data, paying $2.2 million and agreeing to privacy reforms.
• Vizio has used high-visibility sports sponsorships; it was presenting sponsor of the Rose Bowl (2011–2014) and title sponsor of the Fiesta Bowl (2014).
• A previously announced $2.0 billion acquisition by LeEco was canceled in April 2017; litigation followed and was later settled.
• By late 2020, Vizio reported lifetime sales of about 82 million TVs and 12 million sound bars, highlighting its scale ahead of the IPO.
• Vizio’s corporate “About” page emphasizes its U.S. roots and Irvine headquarters, and outlines multiple U.S. offices supporting operations.

General Vizio Statistics

• As of July 2025, Walmart stopped selling Vizio products on Amazon.com and at Best Buy, aiming to establish the brand as a private label by year-end.
• In February 2024, Walmart announced a deal of USD 2.3 billion for Vizio.
• In December 2021, Bill Baxter, the Chief Technology Officer, resigned.
• In March 2021, Vizio became a public company.
• As of March 2021, Vizio had sold 11 million soundbars, 80 million TVs, and 12 million SmartCast accounts.
• In 2020, Vizio ranked second in U.S. flat-panel TV sales.
• In 2018, Vizio introduced WatchFree on SmartCast, with Pluto TV providing the content backbone.
• On July 26, 2016, LeEco planned to buy Vizio for USD 2 billion.
• Meanwhile, China blocked it; the deal was cancelled in April 2017.
• On July 24, 2015, Vizio filed with U.S. regulators to raise USD 172.5 million in an initial public offering of Class A common stock.
• By the end of 2014, Vizio acquired Advanced Media Research Group, Inc., the parent of entertainment website BuddyTV.

Vizio’s Income Analysis (September 30, 2024)

• Vizio reported total revenue of USD 1,739 million, reflecting a year-over-year growth of 1.62%. The company’s cost of revenue reached USD 1,351 million, leading to a gross profit of USD 387.8 million.
• Selling, general, and administrative costs amounted to USD 324.5 million, while research and development spending totaled USD 57 million. Combined operating expenses stood at USD 386.5 million, resulting in an operating income of only USD 1.3 million, showing limited profitability from core operations.
• Interest and investment income contributed USD 15.1 million, and other non-operating income was USD 0.3 million, excluding unusual items of USD 16.7 million. The company recorded a USD 4.3 million gain on the sale of investments. Despite these gains, pretax income was USD -3.7 million, while income tax expense showed a credit of USD -5.5 million, leading to a net income of USD 1.8 million.
• Net income declined by 91.55%, reflecting weak profitability compared with the previous year. The number of shares outstanding was 199 million basic and 200 million diluted, with a 0.58% increase from the previous year. Earnings per share stood at USD 0.01 for both basic and diluted, declining by 91.60% year-over-year.
• Free cash flow amounted to USD 9.5 million, or USD 0.05 per share, representing a free cash flow margin of 0.55%. Gross margin was 22.31%, operating margin 0.07%, and profit margin 0.10%, indicating very narrow profitability ratios.
• The company’s EBITDA reached USD 8.2 million, with an EBITDA margin of 0.47%. Depreciation and amortization accounted for USD 6.9 million, resulting in an EBIT of USD 1.3 million, equal to an EBIT margin of 0.07%.

Vizio Revenue Statistics

(Reference: companiesmarketcap.com)

• As of 2024, the company’s total revenue accounted for USD 1.73 billion, an increase of 49% from last year.

Vizio Market Capitalization Statistics

(Source: companiesmarketcap.com)

• As of February 4, 2025, Vizio’s market cap has reached approximately USD 2.3 billion, which remained unchanged in January.

Vizio’s Earnings Statistics

• According to VIZIO’s latest financial reports for 2025, the company’s current earnings are estimated to be USD 1.73 billion.
• Meanwhile, in 2024, Vizio’s total earnings accounted for a loss of USD 3.7 million (-109.71%).
• Additionally, other historical earnings analyses are represented as 2023: USD 38.1 million (+477.27%), 2022: USD 6.6 million (-125.06%), 2021: USD -26.34 million (-119.88%), and 2020 (USD 0.13 billion).

Active Accounts of Vizio’s SmartCast

• At the end of 2023, the total number of active accounts on Vizio’s SmartCast smart TV platform exceeded 18 million.
• Moreover, in previous years, account valuations remained at 17.4 million in 2022, followed by 15.1 million in 2021, 12.2 million in 2020, and 7.6 million in 2019.

Vizio Statistics by SmartCast and WatchFree+

• By the end of Q4 2024, SmartCast had accounted for 18.5 million monthly active users, up 0.6 million from 17.9 million in Q3.
• The average revenue per unit was USD 32.48, up 15% (YoY).
• At the same time, SmartCast streamed 5.5 billion hours (+15% YoY), and ARPU reached a record USD 32.48 (+15% vs. Q4 last year).
• Meanwhile, WatchFree+ now offers over 290 free linear channels.
• During the quarter, Vizio launched approximately 24 new applications.
• The platform now offers more than 200 built-in apps.

Vizio TV Shipment Statistics

• As of 2025, shipments of Vizio CastOS TVs in North America are expected to reach approximately 6 million units.
• Meanwhile, in the first quarter of 2025, the shipment totalled 1.2 million units, representing a 40.4% YoY increase.
• Besides, in 2024, CastOS TV sets shipped almost 4.8 million units.
• The Vizio smart TV shipments followed by 2023 (4.3 million), 2022 (5.2 million), 2021 (5.5 million), and 2020 (7.1 million).

North American Smart TV OS Market Share Statistics

(Reference: amraandelma.com)

• By 2025, Amazon Fire TV is forecasted to account for a market share of 12.5%, while Vizio CastOS is forecasted to have around 12%.
• All other operating systems together are projected to hold 75.5%.

North America TV Operating System Share Comparison

(Source: informa.com)

Vizio Products Statistics

Conclusion

Vizio’s arc centres on affordable products and an expanding platform. It earned trust by offering solid TVs and soundbars at lower prices, then moved into software and advertising along with SmartCast, WatchFree, Inscape, and Platform+. That blend of budget-friendly hardware and ad-supported services boosted the U.S. share and revenue. With Walmart as its parent, Vizio gains wider distribution and support to pursue private-label plans and expand its advertising arm.

Switching to Walmart-only sales will influence growth and how Vizio balances price, picture quality, and features, and the company appears ready for its next stage.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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