Evernote Business Statistics And Facts [2025]

Introduction

Evernote Business Statistics: Evernote Business productivity software is a problem solver because the organisation conducts smooth sharing of notes, tasks, and projects among teams across an organised workspace. Evernote Business has intended to make business processes easier and increase team productivity since its creation. In 2024, this platform recorded considerable growth and released a few core features that made it popular with many users and brought much-needed growth in the market for the entity.

This article provides a detailed overview of Evernote statistics through different statistics about revenue, website traffic, and downloads.

Editor’s Choice

• Evernote statistics show that Evernote’s revenue was initially US$6 million in 2017; it increased to US$18 million in 2023. It surged tremendously by 60% in the previous year, 2022 and registered a further 13% increase in 2023.
• After being taken over by Bending Spoons, Evernote downloads dropped sharply from 9.6 million in 2017 to 1.7 million in 2023, losing an impressive 43% in 2023 alone.
• Productivity software: Microsoft Office 365 has the largest share at 28.06%, while Evernote competes with Slack, Google Docs, and Microsoft Excel.
• Out of 250 customers, Evernote Business is largely used in marketing, followed closely by digital marketing with 213 customers, social media with 201 customers, and lastly, consulting with 152 customers.
• Evernote statistics state that Evernote has three subscription packages: Personal (US$14.99/month), Professional (US$17.99/month), and Teams (US$24.99/user/month), and its prices are higher than those of some competitors, such as Google Keep and OneNote.
• The top 5 countries accounting for the traffic of Evernote include the US (30.46%), Japan (11.49%), India (4.65%), Brazil (4.47%), and Korea (4.34%). All top countries suffered reductions in visit traffic.
• Direct traffic makes up 73.42% with Organic Search, bringing 19.30% to the Purchased Area and a meager 0.73% from Social Media.
• YouTube leads social media with 26.34% traffic-driving contribution, followed by Reddit with 19.46%, Twitter with 14.37%, Facebook with 11.99%, and X with 10.44%.
• Demographics on the gender of Evernote are consistent: 54.40% male and 45.60% female users. The 25-34 age bracket holds the lion’s share (24.90%), followed by the 35-44 group (20.39%) and then the 18-24 group (15.52%).

Key Facts

• According to Evernote statistics, an impressive headcount of 320 employees works for Evernote, which is said to consist of a gargantuan user base of 225 million users worldwide.
• The company is reportedly valued at US$1 billion and is said to have about 20,000 organisations using it. Evernote users have created a whopping total of 8 billion notes, with 1 billion of those coming from China. Evernote is said to be one of the most popular apps in 247 countries, including the United States, Japan, Brazil, Korea, and China.
• According to Evernote statistics, feedly.com, app.yinxiang.com, Nikkei.com, ifttt.com, and propriar.goodly.pro are among the top websites driving traffic to Evernote.
• Platformal traffic sees an average of 36.88 million users visiting and spending an average of roughly 5 minutes and 34 seconds on the platform.
• The download rate may have decreased, but the user engagement level stays salient, with approximately 25% of its consumers using the app every day. US$205 million has been raised so far by Evernote.
• It competes with other productivity and organisation tools, including Wunderlist, GetPocket, Trello, Zoho, and Feedly. An elephant keepsake of the memory of longevity represents Evernote as a brand based on organising and storing information for the heart of its work.
• Even though the app uses Android, iOS, and web versions, which facilitate accessibility on diverse devices, the free plan has its limitations.
• However, Evernote continues to be appealing due to its cross-device sync capabilities, handwriting recognition, web clipping of content, document search ability within PDFs, and others.
• The app integrates with popular apps like Gmail, Outlook, Salesforce, Google Drive, Slack, and Microsoft Teams, giving value to the clients.
• It earned a prestigious accolade in 2018, The Webby Awards “People’s Voice Winner”, thanks to Evernote’s innovative design and usability.

Evernote Business Revenue

(Source: appfigures.com)

• Evernote statistics state that Evernote has had a good revenue-generating story in general. Between the years 2017 and 2021, revenues began to rise steadily from US$6 million to US$10 million.
• However, a major event occurred in the middle of 2022, when revenues soared after netting US$16 million after fees deducted by Apple and Google. The leap translates into a staggering 60% rise year-on-year.
• In 2023, Bending Spoons took Evernote into its fold. It is a well-recognized business that specializes in optimising digital ventures.
• Shortly after the acquisition, Bending Spoons decided to increase the subscription price, a decision that is often met with resistance from loyal and longstanding users.
• Evernote’s revenue continued to grow and hit an estimate of about US$18 million by 2023, a modest number because of a gentle 13% increase, not very impressive compared to the somewhat famous rise watched in the previous year.
• When an established company with a big user base had its subscription charge increased under new management, it usually faced some backlash from longtime users who would potentially unsubscribe.
• But from the acquirer’s standpoint, this risk can be even more minimised if sufficient value continues to be supplied by the app.
• In such cases, new users will most probably join to replace unsubscribing ones, creating a pathway for revenue growth.

Evernote Business App Download

(Source: appfigures.com)

• Evernote statistics reveal that Evernote has sharply declined in downloads over the years, from 9.6 million in 2017 to a dramatic low of 1.7 million in 2023.
• The decline across 2023 became steep, with 43% fewer downloads down the road, which can be termed the worst year for the brand.
• Despite declining downloads, revenue has continued toward growth, implying that perhaps those who dare to download Evernote are more likely to convert into paying customers. That is promising because it speaks favorably about the active paying user base.
• The negative side, however, is in the long term: if Evernote does not increase its price due to churn, it might find itself not able to break even.
• Price increases could help in an easier short-term revenue sustainability endeavor but also could lead to an increase in churn and create an even bigger realisation dilemma.
• Any chance for Evernote to come back will only be through the introduction of some innovative feature markedly setting it apart from the competition.
• Integration of AI won’t suffice; however, should new management find and carry out any accessible, really unique offering.

Evenote Competitors

(Source: 6sense.com)

• Evernote statistics show that Evernote faces strong competition in the productivity and collaboration software market, with several major players dominating the space.
• Microsoft Office 365 leads the market with an estimated 28.06% share, used across 431,552 domains, making it the most widely adopted productivity suite.
• Slack follows closely with a 24.35% market share and is utilised by 374,502 domains, reflecting its popularity as a team communication and collaboration tool.
• Google Docs holds a 10.78% market share, with 165,789 domains using it for document creation and sharing. Microsoft Excel, a staple for data management and analysis, commands 7.61% of the market with 117,096 domains.
• JIRA Software, known for project management and issue tracking, has a 4.92% market share and is used by 75,611 domains.
• Microsoft Word, another widely used document processing tool, has a 4.02% share with 61,886 domains.
• Quip, a lesser-known but still notable competitor, holds 3.22% of the market and is used by 49,561 domains.
• This competitive landscape highlights Evernote’s challenge in maintaining relevance as it competes with well-established and widely used platforms.

Evernote Business Customers By Product & Services

(Reference: 6sense.com)

• Evernote statistics reveal that Evernote Business serves a plethora of industries; however, the highest number of customers comes from the marketing sector, numbering 250.
• Digital marketing, with 213 customers, follows closely, indicating strong adoption from those caring for online advertising and brand promotion. Also, social media-related businesses exist, with 201 customers using Evernote Business to organise and manage content.
• Consulting firms represent another important user group, with 152 having customers using the platform for project planning and collaboration. SEO specialists, noted for their need for effective note-taking and tracking, are 149 customers.
• Web development companies also find value within Evernote Business; the platform is utilised by 148 customers for workflow and project documentation.
• Likewise, the education sector has 148 customers on the platform for academic organization, research, and administrative duties.
• These numbers show Evernote Business being extensively utilised in creative, digital, and knowledge-based industries where collaboration and information management are keys.

Evernote Premium And Business

• Evernote statistics state that Evernote offers three essential subscription plans that align with different user needs. The Personal plan costs US$14.99 per month, allowing sync across unlimited devices.
• It offers a monthly upload limit of 10GB, whereas an individual note can be a maximum of 200MB. It has excellent features like document scanning, optical character recognition (OCR), and PDF annotation.
• The Professional plan costs US$17.99 per month and includes everything in the Personal plan with an increased upload limit of 20GB, along with more management tools and integration capabilities. Evernote Teams is for companies or teams; it costs US$24.99 per user per month.
• This plan is tailored for collaboration and administration among teams, giving a 20GB upload limit a month for every user plus an additional 2GB for the user.
• The integration with top CRM tools, such as Salesforce, is also present. A 30-day free trial is given. Evernote costs much more than other note-taking apps.
• The app’s free plan allows only limited functions, while most of the attractive features require a user to get a paid subscription. Google Keep and Microsoft OneNote offer these features for free, making Evernote a bit of a premium on the market.

Evernote Website Traffic By Country

(Source: similarweb.com)

• Evernote statistics show that the traffic of Evernote mainly comes from the United States, which comprises 30.46% of the total visits. Nevertheless, the U.S. has been hit adversely because of a drop of 10.77%.
• Japan follows with 11.49%, experiencing the highest drop in major markets of 14.83%. Though it contributes 4.65% of Evernote’s traffic, India, too, made a steep decline of 19.67, indicating diminishing user engagement.
• Likewise, Brazil makes up 4.47% and has recorded an 18.89% decline. The Republic of Korea accounts for 4.34%, with a smaller overall decline of 4.85%.
• From the overall perspective, the figures highlight the decline in traffic to Evernote’s website across some major markets, which suggests that there is a decline in user interest or engagement with the platform.

Evernote Marketing Channels

(Source: similarweb.com)

• Evernote statistics state that Evernote uses direct traffic as its mainstay for marketing promotion, with 73.42% of users going to the platform directly via the website or using the app.
• Organic search contributes 19.30%, showing that Evernote gets a major proportion of its users as an effect of search engines such as Google.
• Paid marketing activities, including search ads and promotions, are responsible for 4.57% of the traffic.
• Websites referring to their visitors provide 1.88% of the users while display advertising makes a tiny contribution of 0.07%, showing that Evernote isn’t putting much energy into banner advertising.
• Social media contribute only 0.73% to this traffic, which means Evernote’s presence in user acquisition is not really due to Facebook, Twitter, and LinkedIn.
• The role of the email marketing platform is minimal, generating only 0.03% of the traffic. This shows that Evernote largely relies on its loyal users as well as organic discovery instead of paid advertising or social media engagement.

Evernote Social Traffic

(Reference: similarweb.com)

• Evernote statistics reveal that Evernote’s social media traffic is largely derived from various platforms, on which YouTube accounts for 26.34%, bringing the largest share.
• This shows that advertising and video tutorials leading to user reviews result in making extensive channels for directing users to the Evernote platform.
• Secondly, considerable traffic comes from discussing and recommending experiences about a product in a forum, with 19.46% in Reddit.
• About 14.37% came from tweeting, whereas the percentage brought by Facebook is 11.99%, to show how far those two popular social media platforms go in Evernote’s visibility.
• This puts X (formerly Twitter) at 10.44%, contributing to making a big argument regarding using microblogging platforms to further create business visibility.
• Other sources account for 17.40% of social traffic, which could include LinkedIn, Instagram, or even some niche productivity communities.
• Thus, it is highly likely that each of those social media channels plays its own role in shaping Evernote’s entire online presence and associated user acquisition strategies.

Evernote Demographics

(Source: similarweb.com)

• Evernote statistics show that Evernote has quite a balanced gender ratio: 54.40% of the users are male, and 45.60% are female. 24.90% of the total users are in the age cohort of 25-34 years of age: the majority of users belong to this age group.
• Subsequently, 20.39% consist of users aged 35-44. The age group 45-54 comprises 16.07%, while 13.53% is the percentage comprising users aged between 55 and 64.
• The youngest, comprising an age of only between 18 and 24 years, then comes, with a number of 15.52%, while the fragiest party, on the other hand, is that of people 65 and above, numbering only 9.59%.
• Evernote presents thus an application seniorly dominated by younger to middle-aged adults, with a sizable proportion of users falling under the 25-44 age bracket.

Conclusion

As per Evernote statistics, Evernote Business has been continually able to make profits and grow despite the hostile nature of the productivity software market. The continuous update with product enhancements shows the company’s commitment to helping teams collaborate productively, especially with over 14,000 companies going for it.

Facing stiff competition from large players, it can now be said that Evernote is well-positioned to bring sustained innovations and prolonged growth in the next few years.

Barry Elad

Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.

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